RSM100 Final Case Study Questions
Why did target expand into Canada? - ANS-International interest, Canada is
geographically close, most people spoke english, large market, thought canadian
consumers were similar to american, opportunity with closure of zellers
Mistakes target made when entering the candian market? - ANS-Rushed expansion
leading to supply chain issues, did not account for differences geographically and
demographically, squeezed target stores into zellers, Underestimated canadian
competition, misjudged canadian consumer, corporate executives from US, etc.
What could have target done better to succeed in Canada? - ANS-Focusing on more
densely populated areas: focusing on one geographic region and gradually grow
Bringing brands that you couldn't get in Canada
Limit the size of the expansion
Gaining an understanding of Canadian analytics; more market research + hiring
corporate executives
Better online presence
Hire people with desirable skill sets
Having better product differentiation
Understanding level of competitions
Renovate the stores to be more 'target like'
What did Walmart do better in its expansion into Canada? - ANS-A lot more precise with
their implementation. They picked 1 small area geographically fist and then expanded
form there while target instantly opened 114 stores
First mover advantage, no other american based, discounted massive retailer
More operation efficiency, strategic and logistic, organized. Good leadership.
What are some concerns with safety with Uber? - ANS-Sexual harassment, Driver
incompetency, mark chen
How does heavy competition with Uber affect its pricing? - ANS-Causes them to take on
agressive pricing
How does uber benefit the economy? - ANS-Matching drivers and riders, continuous
driving and lower costs
More efficient than taxis
Job opportunities
, More availability and lower costs at certain times during the day
How does Uber Negatively impact the Ecoonomy - ANS-1. alarming controversies
2. Uber drivers do not receive benefits as contractors
drivers suffer the penalty against other companies such as Lyft, Bolt
- feel the need to decrease their prices in order to be competitive → lead to some
operating at a loss
3. problems with customer safety: sexual harassment and questionable ability to drive
4. negatively affecting the Taxi Industry
- Taxi drivers have higher requirements compared to Uber drivers
-higher fixed cost: need to acquire the medallion (costs hundred of thousands of
dollars)
Why did airbnb face a-lot of backlash? - ANS-Inflates the housing industry as people
are buying property to rent through airbnb
Hygiene issues in comparison to hotels as there is a lack of regulation
Security issues
May be illegal in certain areas
Do not have to pay hotel tax
Take away housing for local and drive prices up
what are some measures airbnb placed to ensure security? - ANS-AirBnb has ratings in
place to avoid bad guests
Id must certified before you allowed to rent
Some places require a deposit
What was Ashley madison? - ANS-A website that helps you find affairs anonymously
What might have led to the creation of fake accounts? (Ashley Madison)? - ANS-The
gender cheating gap is wider among older adults
They needed women for men to message
Men usually cheat more than women as they get older (age 40-60)
Who was affected by Ashley Madison's data breach ? - ANS-Communities people view
cheating as normalized
Consumers: exposed their identity affecting professional and day-to-day life
Employees: Lost their job
Investors: Stock fell down due to the unethical activities being revealed
Why did target expand into Canada? - ANS-International interest, Canada is
geographically close, most people spoke english, large market, thought canadian
consumers were similar to american, opportunity with closure of zellers
Mistakes target made when entering the candian market? - ANS-Rushed expansion
leading to supply chain issues, did not account for differences geographically and
demographically, squeezed target stores into zellers, Underestimated canadian
competition, misjudged canadian consumer, corporate executives from US, etc.
What could have target done better to succeed in Canada? - ANS-Focusing on more
densely populated areas: focusing on one geographic region and gradually grow
Bringing brands that you couldn't get in Canada
Limit the size of the expansion
Gaining an understanding of Canadian analytics; more market research + hiring
corporate executives
Better online presence
Hire people with desirable skill sets
Having better product differentiation
Understanding level of competitions
Renovate the stores to be more 'target like'
What did Walmart do better in its expansion into Canada? - ANS-A lot more precise with
their implementation. They picked 1 small area geographically fist and then expanded
form there while target instantly opened 114 stores
First mover advantage, no other american based, discounted massive retailer
More operation efficiency, strategic and logistic, organized. Good leadership.
What are some concerns with safety with Uber? - ANS-Sexual harassment, Driver
incompetency, mark chen
How does heavy competition with Uber affect its pricing? - ANS-Causes them to take on
agressive pricing
How does uber benefit the economy? - ANS-Matching drivers and riders, continuous
driving and lower costs
More efficient than taxis
Job opportunities
, More availability and lower costs at certain times during the day
How does Uber Negatively impact the Ecoonomy - ANS-1. alarming controversies
2. Uber drivers do not receive benefits as contractors
drivers suffer the penalty against other companies such as Lyft, Bolt
- feel the need to decrease their prices in order to be competitive → lead to some
operating at a loss
3. problems with customer safety: sexual harassment and questionable ability to drive
4. negatively affecting the Taxi Industry
- Taxi drivers have higher requirements compared to Uber drivers
-higher fixed cost: need to acquire the medallion (costs hundred of thousands of
dollars)
Why did airbnb face a-lot of backlash? - ANS-Inflates the housing industry as people
are buying property to rent through airbnb
Hygiene issues in comparison to hotels as there is a lack of regulation
Security issues
May be illegal in certain areas
Do not have to pay hotel tax
Take away housing for local and drive prices up
what are some measures airbnb placed to ensure security? - ANS-AirBnb has ratings in
place to avoid bad guests
Id must certified before you allowed to rent
Some places require a deposit
What was Ashley madison? - ANS-A website that helps you find affairs anonymously
What might have led to the creation of fake accounts? (Ashley Madison)? - ANS-The
gender cheating gap is wider among older adults
They needed women for men to message
Men usually cheat more than women as they get older (age 40-60)
Who was affected by Ashley Madison's data breach ? - ANS-Communities people view
cheating as normalized
Consumers: exposed their identity affecting professional and day-to-day life
Employees: Lost their job
Investors: Stock fell down due to the unethical activities being revealed
