D373 - Pre-Test Study Exam Questions with Correct Answers

What is the foundation step in building a strong bond? Correct Answer selecting a value proposition What is a significant early objective in the buying process for B2B companies? Correct Answer Lead generation Which step in the consumer buying process includes assessing online product reviews? Correct Answer Information search A customer has narrowed down their skateboard options to two different brands. Which step of the customer buying process is the customer in? Correct Answer Evaluation of alternatives A student about to graduate from high school wants to look their best for graduation and schedules a haircut and style from a high-end salon. Which benefit is this influencing? Correct Answer Psychological A coffee franchise builds a new location and sends out cards to residents based on the zip code surrounding the franchise. The cards announce the grand opening and include a coupon for a free coffee. Correct Answer Market segmentation A charity supporting pediatric hospitals conducts market research to identify what motivates people to donate to similar children's charities. Which type of marketing segment applies to the primary goal of the research? Correct Answer psychographic What is the riskiest growth strategy for a company according to the Ansoff Matrix? Correct Answer Diversification 31. Which growth strategy in the Ansoff Matrix is represented when a company develops a new product for a new market? Correct Answer Product diversification What describes the creation of a minimum viable product? (MVP) Correct Answer developing a product that meets the basic needs of the consumers Which methodology fulfills the basic needs of the customers with the intent of building a more useful final version based on user feedback? Correct Answer Minimum viable product Which type of research method are focus groups, personal interviews, and shopper interception? Correct Answer Offline