TEST BANK
** All Chapters included
** Multiple Choice Questions
** True/False
,Table of Contents are given below
1. Why Are You Communicating? Starting with Strategy
2. Zooming in on Strategy: Unpacking Goals and Objectives
3. Who’s Your Audience?
4. Designing Effective Messages
5. Tell Me a Story!
6. The Role of Visuals in Science Communication
7. Communicating in Person
8. Communicating in Writing
9. Communicating through Social Media
10. Communicating with Journalists and Media Professionals
11. Communicating with Policymakers
12. Communicating Through Events
13. Communicating on Teams
14. Conclusion: Ethical Considerations and Encouragement to Practice
, Multiple Choice Questions
1. In the opening section, the authors indicate that this book is written for those working
in the scientific community who (Check all that apply):
a. …believe that research has a vital role to play in society, and that this vital role
depends on effective communication.
b. …feel unfulfilled if their work reaches few people.
c. …need to be convinced that communication is worthwhile.
d. …are willing to seek out and listen to diverse audiences.
2. When the authors refer to “strategy,” they mean identifying goals, creating specific
objectives, and then thoughtfully choosing tactics to achieve those objectives.
a. TRUE
b. FALSE
3. Strategic science communication is best defined as:
a. Simply educating the public about scientific facts and processes
b. Communication grounded in intentional, evidence-based choices meant to have
real-world effects on what people think, feel, and do
c. Creating fun videos and images for social media
d. Completing studies and sending out press releases
4. “Science communication” and "science education” are, in essence, the same.
a. TRUE
b. FALSE
5. Some key differences between “science education” and “science communication” are
that (Check all that apply):
, a. …science education tends to stress acquiring factual knowledge.
b. …science communication tends to stress changing real-world behavior.
c. …science education has a deeper grounding in social science research.
d. …science communication has a stronger focus on listening to others’
perspectives.
6. Scientific knowledge is closely associated with behavior.
a. TRUE
b. FALSE
7. The authors stress the phrase “communication to others” instead of “communication
with others” because most science communication is done individually rather than as
a group.
a. TRUE
b. FALSE
8. It is impossible for someone to communicate without potentially affecting what
others think and feel.
a. TRUE
b. FALSE
9. Having a shared vision that’s meaningful to all stakeholders helps transdisciplinary
projects stay on course.
a. TRUE
b. FALSE
10. The Alda Method® incorporates improvisational principles because it:
a. Makes science communication more entertaining
b. Helps scientists become stand-up comedians
c. Builds empathy and interpersonal connections
d. Is required for all science communicators
11. In the introduction the authors describe ‘engagement’ as communication that
involves dialogue.
** All Chapters included
** Multiple Choice Questions
** True/False
,Table of Contents are given below
1. Why Are You Communicating? Starting with Strategy
2. Zooming in on Strategy: Unpacking Goals and Objectives
3. Who’s Your Audience?
4. Designing Effective Messages
5. Tell Me a Story!
6. The Role of Visuals in Science Communication
7. Communicating in Person
8. Communicating in Writing
9. Communicating through Social Media
10. Communicating with Journalists and Media Professionals
11. Communicating with Policymakers
12. Communicating Through Events
13. Communicating on Teams
14. Conclusion: Ethical Considerations and Encouragement to Practice
, Multiple Choice Questions
1. In the opening section, the authors indicate that this book is written for those working
in the scientific community who (Check all that apply):
a. …believe that research has a vital role to play in society, and that this vital role
depends on effective communication.
b. …feel unfulfilled if their work reaches few people.
c. …need to be convinced that communication is worthwhile.
d. …are willing to seek out and listen to diverse audiences.
2. When the authors refer to “strategy,” they mean identifying goals, creating specific
objectives, and then thoughtfully choosing tactics to achieve those objectives.
a. TRUE
b. FALSE
3. Strategic science communication is best defined as:
a. Simply educating the public about scientific facts and processes
b. Communication grounded in intentional, evidence-based choices meant to have
real-world effects on what people think, feel, and do
c. Creating fun videos and images for social media
d. Completing studies and sending out press releases
4. “Science communication” and "science education” are, in essence, the same.
a. TRUE
b. FALSE
5. Some key differences between “science education” and “science communication” are
that (Check all that apply):
, a. …science education tends to stress acquiring factual knowledge.
b. …science communication tends to stress changing real-world behavior.
c. …science education has a deeper grounding in social science research.
d. …science communication has a stronger focus on listening to others’
perspectives.
6. Scientific knowledge is closely associated with behavior.
a. TRUE
b. FALSE
7. The authors stress the phrase “communication to others” instead of “communication
with others” because most science communication is done individually rather than as
a group.
a. TRUE
b. FALSE
8. It is impossible for someone to communicate without potentially affecting what
others think and feel.
a. TRUE
b. FALSE
9. Having a shared vision that’s meaningful to all stakeholders helps transdisciplinary
projects stay on course.
a. TRUE
b. FALSE
10. The Alda Method® incorporates improvisational principles because it:
a. Makes science communication more entertaining
b. Helps scientists become stand-up comedians
c. Builds empathy and interpersonal connections
d. Is required for all science communicators
11. In the introduction the authors describe ‘engagement’ as communication that
involves dialogue.
