What are focus group advantages?
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Advantages:
- Flexible, compelling, immediate
- Able to look consumers in the eye
- Participant interactions and brainstorming stimulate new ideas
- Quickly provide first-hand consumer insight to client observers
- Can be executed quickly
- Quick evaluation of new product or ad concepts
What are some of the biggest industry challenges?
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, - Respondent fatigue, falling response rates.
- Reaching a representative sample of respondents.
- Reduced time in achieving results.
- Conducting effective research online, nonprobability sampling.
- Taking advantage of technology
What are the uses for the three categories of research design: exploratory,
(descriptive), causal?
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Descriptive: used to build customer profiles, describe the population, and
measure brand loyalty, awareness, attitudes, usage; to answer the who,
what, where, when, how of customers.
What is a target market?
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a set of buyers sharing common needs or characteristics that the company
decides to serve
What is the difference between applied and basic research?
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, - Applied: research aimed at solving a specific problem.
- Basic or pure: aimed at expanding the frontiers of knowledge
Who are the users of research?
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Corporate users, both internal and external.
What is ethnography? What are the key principles of ethnography?
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Science of the everyday, focusing on culture/meaning in everyday life and
descriptions of the world using the terms of those who experience it.
Key principles: context, observation, in-depth interview.
What are the uses for the three categories of research design: (exploratory),
descriptive, causal?
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Exploratory: to gain background information, to define terms, to clarify
problems, to establish research priorities.
Give this one a try later!
Advantages:
- Flexible, compelling, immediate
- Able to look consumers in the eye
- Participant interactions and brainstorming stimulate new ideas
- Quickly provide first-hand consumer insight to client observers
- Can be executed quickly
- Quick evaluation of new product or ad concepts
What are some of the biggest industry challenges?
Give this one a try later!
, - Respondent fatigue, falling response rates.
- Reaching a representative sample of respondents.
- Reduced time in achieving results.
- Conducting effective research online, nonprobability sampling.
- Taking advantage of technology
What are the uses for the three categories of research design: exploratory,
(descriptive), causal?
Give this one a try later!
Descriptive: used to build customer profiles, describe the population, and
measure brand loyalty, awareness, attitudes, usage; to answer the who,
what, where, when, how of customers.
What is a target market?
Give this one a try later!
a set of buyers sharing common needs or characteristics that the company
decides to serve
What is the difference between applied and basic research?
Give this one a try later!
, - Applied: research aimed at solving a specific problem.
- Basic or pure: aimed at expanding the frontiers of knowledge
Who are the users of research?
Give this one a try later!
Corporate users, both internal and external.
What is ethnography? What are the key principles of ethnography?
Give this one a try later!
Science of the everyday, focusing on culture/meaning in everyday life and
descriptions of the world using the terms of those who experience it.
Key principles: context, observation, in-depth interview.
What are the uses for the three categories of research design: (exploratory),
descriptive, causal?
Give this one a try later!
Exploratory: to gain background information, to define terms, to clarify
problems, to establish research priorities.
