SWOT Analysis Grid
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Awareness
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, Customers become aware of the new product but lacks information about
it
Want
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The form that a need takes
One of many ways to satisfy a need
Vary by culture & Individual personality
Business Unit
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A division in a company that operates a particular product (or product
line/sub-brand) independently from other divisions that operate other
particular products (or product lines/sub-brands)
Why/when do customers have a Higher Involvement with a buying decision
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When a product is expensive, risky, purchased infrequently, or highly self-
expressive
Or if consumers have a higher Need For Cognition
,The Marketing Concept
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We should make good decisions by considering our customers' various
needs and wants.
Whats the purpose of the Ansoff Matrix (product/market expansion grid)
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How to identify a companies growth opportunities
Customer Relationship Management (CRM)
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The overall process of building and maintaining profitable customer
relationships by delivering superior customer value and satisfaction
Can increase N by: building strong customer relationships (dont lose
existing customers that are valuable to your business)
Present Value
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Present value is their annual contribution after considering Retention Rate
and Interest Rate
, You can use formulas
Steps to doing the BCG Matrix
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1. Find out the recent market share of each business unit in its
corresponding market
2. Rank business units by their market shares in their corresponding markets
(High on the left, low on the right)
3. Find out the recent growth rate of the corresponding market of each
business unit (High on the left, low on the right)
4. Rank business units by the order of the recent growth rate of their
corresponding markets (from high on the top to low at the bottom)
5. Put the corresponding business units on each graph (idk what this
means)
6. Maps the position of each business units onto the BCG Matrix
Evaluation of Alternatives
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Sometimes use careful calculation & logical thinking
Sometimes buy on impulse
Sometimes rely on intuition
^All depends on 1. Buyers characteristics/personalities 2. Buying
Situation/limited time/info
Companies Strategic Planning Process
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Awareness
Give this one a try later!
, Customers become aware of the new product but lacks information about
it
Want
Give this one a try later!
The form that a need takes
One of many ways to satisfy a need
Vary by culture & Individual personality
Business Unit
Give this one a try later!
A division in a company that operates a particular product (or product
line/sub-brand) independently from other divisions that operate other
particular products (or product lines/sub-brands)
Why/when do customers have a Higher Involvement with a buying decision
Give this one a try later!
When a product is expensive, risky, purchased infrequently, or highly self-
expressive
Or if consumers have a higher Need For Cognition
,The Marketing Concept
Give this one a try later!
We should make good decisions by considering our customers' various
needs and wants.
Whats the purpose of the Ansoff Matrix (product/market expansion grid)
Give this one a try later!
How to identify a companies growth opportunities
Customer Relationship Management (CRM)
Give this one a try later!
The overall process of building and maintaining profitable customer
relationships by delivering superior customer value and satisfaction
Can increase N by: building strong customer relationships (dont lose
existing customers that are valuable to your business)
Present Value
Give this one a try later!
Present value is their annual contribution after considering Retention Rate
and Interest Rate
, You can use formulas
Steps to doing the BCG Matrix
Give this one a try later!
1. Find out the recent market share of each business unit in its
corresponding market
2. Rank business units by their market shares in their corresponding markets
(High on the left, low on the right)
3. Find out the recent growth rate of the corresponding market of each
business unit (High on the left, low on the right)
4. Rank business units by the order of the recent growth rate of their
corresponding markets (from high on the top to low at the bottom)
5. Put the corresponding business units on each graph (idk what this
means)
6. Maps the position of each business units onto the BCG Matrix
Evaluation of Alternatives
Give this one a try later!
Sometimes use careful calculation & logical thinking
Sometimes buy on impulse
Sometimes rely on intuition
^All depends on 1. Buyers characteristics/personalities 2. Buying
Situation/limited time/info
Companies Strategic Planning Process
