individualism
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culture, everyone for themselves
rewards of global marketing
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recognizing and reacting to international marketing opportunities
using effective global marketing strategies
being aware of threats from foreign competitors
,slogans
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short phrases used to describe the brand or persuade consumers about
characteristics of the brand
Presenting the Data
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executive summary
body
conclusions
limitations
supplements including tables, figures, appendinces
anti dumping policies
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importers can't bring in products and sell for cheap and crush competition
Evaluate Segment Attractiveness
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, Step 3
Identifiable
Substantial
Reachable
Responsive
Profitable
jingles/sounds
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audio messages about a brand that are composed of words or distinct
music
syndicated data
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data that you buy
B2B markets
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manufacturers or producers
reseller
institutions
governments
, tariff
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tax-benefitting country giving the tariff, artificially raises prices, lowers
demand, reduce foreign competition
positioning bases
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attribute
price and quality
use or application
product user
product class
competitor
emotion
substantial
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too small and it is insignificant
too big and might need its own store
find somewhere in the middle
Defining Objectives and research needs
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culture, everyone for themselves
rewards of global marketing
Give this one a try later!
recognizing and reacting to international marketing opportunities
using effective global marketing strategies
being aware of threats from foreign competitors
,slogans
Give this one a try later!
short phrases used to describe the brand or persuade consumers about
characteristics of the brand
Presenting the Data
Give this one a try later!
executive summary
body
conclusions
limitations
supplements including tables, figures, appendinces
anti dumping policies
Give this one a try later!
importers can't bring in products and sell for cheap and crush competition
Evaluate Segment Attractiveness
Give this one a try later!
, Step 3
Identifiable
Substantial
Reachable
Responsive
Profitable
jingles/sounds
Give this one a try later!
audio messages about a brand that are composed of words or distinct
music
syndicated data
Give this one a try later!
data that you buy
B2B markets
Give this one a try later!
manufacturers or producers
reseller
institutions
governments
, tariff
Give this one a try later!
tax-benefitting country giving the tariff, artificially raises prices, lowers
demand, reduce foreign competition
positioning bases
Give this one a try later!
attribute
price and quality
use or application
product user
product class
competitor
emotion
substantial
Give this one a try later!
too small and it is insignificant
too big and might need its own store
find somewhere in the middle
Defining Objectives and research needs
