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Exam (elaborations)

Pur4404C Final Exam Questions With Complete Answers..

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PUR4404C FINAL EXAM QUESTIONS WITH COMPLETE ANSWERS

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representation


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the form an object takes and the meanings encoded in that form




consumption


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when messages are decoded by audiences




which of these is not a legacy country?

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austria




why did New Coke fail?


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the new and old identities of the product clashed and the company
violated American's expectations regarding what Coke should be




self-regulation


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personal moral norms, ethics




non-governmental organization


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NGO; an organization that is neither a part of a government nor a
conventional for-profit business




regulation is the type of control in which various entities compete for power to
maintain what kinds of norms?

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moral, social, and cultural




public information model


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utilizes media relation techniques to place public relations information into
news stories




what is hong-bo?


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a korean term for public relations




what was a system of institutionalized racial segregation and discrimination in South
Africa between 1948 and 1991?


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apartheid




regulation

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omprises controls on cultural activity, ranging from formal and legal
controls, such as regulations, laws, and institutionalized systems, to the
informal and local controls of cultural norms and expectations that form
culture




nation building


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a concentrated government effort to achieve domestic and international
goals
Governments might strive for national unity or consensus for national cause
and effort
an effort to bring a country into a global stream of credibility and
awareness, often for economic support from other governments or aid
organizations




what region is NOT a part of sub-saharan africa?


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north africa




kinesics


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