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Exam (elaborations)

Pur4404C Midterm Questions With Complete Answers

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PUR4404C MIDTERM QUESTIONS WITH COMPLETE ANSWERS

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The study of communication by eye contact is known as


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occulesics




Diagonal communications


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Communications between a team lead and a head of another department




Hybrid Approach

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There are some generic PR principles that fit all, and there are some
culture-specific ones




Transactional stage


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Is characterized by a focus on activities between private and nonprofit
organizations with a significant two-way value exchange




_____ communication is not backed by any pre-determined channels and can happen
anywhere within the organization. The primary goal of this messaging is to preserve
and establish relationships with colleagues and superiors and subordinates.


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Informal




____ Focuses on the final results and outcomes of a public relations campaign.


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Evaluative research

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