Individualism vs. Collectivism
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Individual societies: take care of oneself and one's responsibility does not
go beyond the immediate family; take risks, is assertive, direct, easily breaks
off relationships, likes privacy, focuses on the outcome, separates work
from personal relationships
Collectivists: individual achievement is for the greater good; likes harmony,
avoids personal recognition, sees business and personal relationships as
the same thing, doesn't mind crowds
High-context vs low-context
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, High-context (HC) is where the info is internalized in the person and very
little is coded
Low-context (LC) is the opposite, meaning the info is vested in code
The US is a LC culture, and Japan is a HC
Uncertainty Avoidance
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Refers to the ability of members of a culture to adapt to change and cope
with uncertainty
- The degree to which members can accept ambiguity
High nations prefer homeostasis and order, expecting societal compliance
with rules
Low nations accept life as it comes; don't need strict rules; can tolerate
things from the norm; less controlled by deadlines
Glocalization
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the process whereby global corporations tailor products and marketing to
particular local circumstances to meet variation in consumer demand
Major players in international PR
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, Multinational corporations (MNCs)
- Have multiple locations throughout the world and are pretty equally well
known everywhere, like Apple
governments
Non-governmental organizations (NGOs)
- Like human rights organizations
- Examples: Doctors Without Borders
Multilaterals (includes politics)
- Want to establish corporations throughout
- Like the UN, who care about culture and peace
Celebrities
- They care about their own popularity overseas
Media Monitoring
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Media monitoring: the process of reading, watching or listening to the
editorial content of media sources on a continuing basis and analyzing
keywords and topics
Media relations: popular practice in PR, especially due to social media
Corporate Social Responsibility (CSR)
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Individual societies: take care of oneself and one's responsibility does not
go beyond the immediate family; take risks, is assertive, direct, easily breaks
off relationships, likes privacy, focuses on the outcome, separates work
from personal relationships
Collectivists: individual achievement is for the greater good; likes harmony,
avoids personal recognition, sees business and personal relationships as
the same thing, doesn't mind crowds
High-context vs low-context
Give this one a try later!
, High-context (HC) is where the info is internalized in the person and very
little is coded
Low-context (LC) is the opposite, meaning the info is vested in code
The US is a LC culture, and Japan is a HC
Uncertainty Avoidance
Give this one a try later!
Refers to the ability of members of a culture to adapt to change and cope
with uncertainty
- The degree to which members can accept ambiguity
High nations prefer homeostasis and order, expecting societal compliance
with rules
Low nations accept life as it comes; don't need strict rules; can tolerate
things from the norm; less controlled by deadlines
Glocalization
Give this one a try later!
the process whereby global corporations tailor products and marketing to
particular local circumstances to meet variation in consumer demand
Major players in international PR
Give this one a try later!
, Multinational corporations (MNCs)
- Have multiple locations throughout the world and are pretty equally well
known everywhere, like Apple
governments
Non-governmental organizations (NGOs)
- Like human rights organizations
- Examples: Doctors Without Borders
Multilaterals (includes politics)
- Want to establish corporations throughout
- Like the UN, who care about culture and peace
Celebrities
- They care about their own popularity overseas
Media Monitoring
Give this one a try later!
Media monitoring: the process of reading, watching or listening to the
editorial content of media sources on a continuing basis and analyzing
keywords and topics
Media relations: popular practice in PR, especially due to social media
Corporate Social Responsibility (CSR)
Give this one a try later!
