Interest rates
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represent the cost of borrowing money
Locational excellence
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having a good physical location and Internet presence
Marketing strategy
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outlines the specific actions a firm intends to implement to appeal to
potential customers
Generational cohort
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a group of people of the same generation—typically have similar purchase
behaviors because they have shared experiences and are in the same
stage of life
Promotion (Four Ps)
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communicating value
Sustainable competitive advantage
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an advantage over the competition that is not easily copied and thus can
be maintained over a long period of time
, Hits
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total requests for a page; a request made for a file by the web browsers
and search engines, not humans
Microenvironmental factors
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refers to the voluntary actions taken by a company to address the ethical,
social, and environmental impact of its business operations and the
concerns of its stakeholders
Breadth
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# of product lines a firm has (variety)
Product development strategy
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represent the cost of borrowing money
Locational excellence
Give this one a try later!
having a good physical location and Internet presence
Marketing strategy
,Give this one a try later!
outlines the specific actions a firm intends to implement to appeal to
potential customers
Generational cohort
Give this one a try later!
a group of people of the same generation—typically have similar purchase
behaviors because they have shared experiences and are in the same
stage of life
Promotion (Four Ps)
Give this one a try later!
communicating value
Sustainable competitive advantage
Give this one a try later!
an advantage over the competition that is not easily copied and thus can
be maintained over a long period of time
, Hits
Give this one a try later!
total requests for a page; a request made for a file by the web browsers
and search engines, not humans
Microenvironmental factors
Give this one a try later!
refers to the voluntary actions taken by a company to address the ethical,
social, and environmental impact of its business operations and the
concerns of its stakeholders
Breadth
Give this one a try later!
# of product lines a firm has (variety)
Product development strategy
Give this one a try later!
