evoked set
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a set that comprises the alternative brands or stores that the consumer
states he or she would consider when making a purchase decision
impulse buying
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a buying decision made by consumers on the spot when they see
something
,Product Lines
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groups of associated items that consumers use together or think of as a
group (i.e. facial regimens)
Market SegmentATION
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dividing the market into groups of customers with different needs, wants or
characteristics
Product Excellence
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having products with high perceived value and effective branding and
positioning
Relative Market Share
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, a measure of products strength in a particular market, defined as the sales
of the focal product divided by the sales achieved at the largest firm of the
industry
SBU- Strategic Business Unit
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a division of a firm itself that can be managed and operated
differently/independently from other divisions, may have different mission
statement and objectives from the firm
Situation Analysis
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part of the mkt plan, uses SWOT analysis to examine its internal
environment
The 4 Ways to Achieve Customer Value (hint: excellences)
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customer excellence, operational excellence, product excellence &
locational excellence
Give this one a try later!
a set that comprises the alternative brands or stores that the consumer
states he or she would consider when making a purchase decision
impulse buying
Give this one a try later!
a buying decision made by consumers on the spot when they see
something
,Product Lines
Give this one a try later!
groups of associated items that consumers use together or think of as a
group (i.e. facial regimens)
Market SegmentATION
Give this one a try later!
dividing the market into groups of customers with different needs, wants or
characteristics
Product Excellence
Give this one a try later!
having products with high perceived value and effective branding and
positioning
Relative Market Share
Give this one a try later!
, a measure of products strength in a particular market, defined as the sales
of the focal product divided by the sales achieved at the largest firm of the
industry
SBU- Strategic Business Unit
Give this one a try later!
a division of a firm itself that can be managed and operated
differently/independently from other divisions, may have different mission
statement and objectives from the firm
Situation Analysis
Give this one a try later!
part of the mkt plan, uses SWOT analysis to examine its internal
environment
The 4 Ways to Achieve Customer Value (hint: excellences)
Give this one a try later!
customer excellence, operational excellence, product excellence &
locational excellence
