Pricing on internal consideration of cost or profit
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How much it will cost to sell something and remain profitable
Positioning
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Defining how your offering will be perceived by the target market
Mission statements are a part of this
,Transnational benefits
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- Promoting
- Negotiating
- Risk taking
conditions for preferring skimming
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higher prices to get short term customers
customers that want it will buy it
Product Life Cycle (PLC)
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1) Introduction - gain awareness
2) Growth - stress differentiation
3) Maturity - maintain brand loyalty
4) Decline - harvest & deletion
SWOT analysis
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, Strengths, Weaknesses, Opportunities, Threats
Very subjective
Channel Types
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Product line
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How many things like this can we make (think M&Ms and how many flavors
they have. Still M&Ms, but not all the exact same)
IMC meaning
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Integrated Marketing Communications
integrating all the promotional tools, so that they work together in
Give this one a try later!
How much it will cost to sell something and remain profitable
Positioning
Give this one a try later!
Defining how your offering will be perceived by the target market
Mission statements are a part of this
,Transnational benefits
Give this one a try later!
- Promoting
- Negotiating
- Risk taking
conditions for preferring skimming
Give this one a try later!
higher prices to get short term customers
customers that want it will buy it
Product Life Cycle (PLC)
Give this one a try later!
1) Introduction - gain awareness
2) Growth - stress differentiation
3) Maturity - maintain brand loyalty
4) Decline - harvest & deletion
SWOT analysis
Give this one a try later!
, Strengths, Weaknesses, Opportunities, Threats
Very subjective
Channel Types
Give this one a try later!
Product line
Give this one a try later!
How many things like this can we make (think M&Ms and how many flavors
they have. Still M&Ms, but not all the exact same)
IMC meaning
Give this one a try later!
Integrated Marketing Communications
integrating all the promotional tools, so that they work together in
