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Exam (elaborations)

Marketing 3010 Exam 1 Questions With Complete Answers

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MARKETING 3010 EXAM 1 QUESTIONS WITH COMPLETE ANSWERS

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The uncontrollable element outside an organization that ma affect its performance
wither positiviely of negatively.


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External Environment




A document that describes the marketing environment, outlines the marketing
objectives and strategy, and identifies who will be responsible for carrying out each
part of the marketing strategy.


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Marketing Plan

,Organization with charitable, educational, community, and other public service goals
that buy goods and services to support their functions and to attract and serve their
members.


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Not for Profit Organization




Growth strategies that focus on selling new products in existing markets.


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Product development strategies




A superior ability of a firm in comparison to its direst competitors.


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Distinctive Competency




A series of activities involved in designing, producing, marketing, delivering, and
supporting any product. Each link in the chain has the potential to either add or
remove value from the product the customer eventually buys.


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, Value Chain




Growth strategies designed to increase sales of existing products to current
customers, nonusers, and users of competitive brands in served markets.


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Market Penetration Strategies




The activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society
at large.


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Marketing




A physiological or psychological dependency on goods or services.


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Consumer Addiction




The desire to satisfy needs in a specific way that are culturally and socially influenced.

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