INSTRUCTOR GUIDE _ MANUALS
** All Chapters included
,Table of Contents are given below
1. Overview of Marketing
2. Value Creation
3. Sustainable and Ethical
4. Strategic Planning
5. The Marketing Environment
6. Global Marketing
7. Marketing Research
8. Consumer Behavior
9. B2B Marketing
10. Segmentation
11. Targeting
12. Positioning
13. Products, Branding, and Packaging
14. New Product Development
15. Marketing Services
16. Pricing
17. Supply Chain and Channel Management
18. Retailing and Omnichannel Marketing
19. Integrated Marketing Communications
20. Digital Marketing
21. Advertising Sales and Promotion
22. Public Relations
23. Personal Selling
24. Customer Relationship Management
, 1
INSTRUCTOR’S MANUAL
OVERVIEW OF MARKETING
MODULE HOOK: DORITOS: SNACK FAVORITE
MODULE PREVIEW
MARKETING AND THE SUSTAINABLE DEVELOPMENT GOALS
DEFINING MARKETING
THE IMPORTANCE OF MARKETING
MARKETING WITHIN FIRMS
MARKETING OUTSIDE OF FIRMS
MARKETING’S ROLE IN ORGANIZATIONS
THE MARKETING STRATEGY
THE ROLE OF THE MARKETING MANAGER
QUICK LINKS
CLASS MODALITY: FACE-TO-FACE
CLASS MODALITY: HYBRID
CLASS MODALITY: ONLINE
, 2
MODULE PREVIEW & LEARNING OBJECTIVES
Some of the students completing this module will become marketing majors, but most will major
in another subject, perhaps not even related to business. Either way, students’ ability to apply
marketing principles to their future career or to market themselves is critical to their success.
This module will provide a broad perspective of its function and importance to a firm.
LEARNING OBJECTIVES
After completing this module, students will be able to:
• define marketing.
• explain why marketing is important, both within and outside the firm.
• describe the role of marketing in organizations.
• define marketing strategy.
• describe the role of a marketing manager.
MARKETING AND THE SUSTAINABLE DEVELOPMENT GOALS
In 2015, members of the United Nations introduced the 2030 Agenda for Sustainable
Development. The foundation for this ambitious goal for the planet includes 17 Sustainable
Development Goals (SDGs).
The ebook features a few of these goals to consider for each module.
https://sdgs.un.org/goals
** All Chapters included
,Table of Contents are given below
1. Overview of Marketing
2. Value Creation
3. Sustainable and Ethical
4. Strategic Planning
5. The Marketing Environment
6. Global Marketing
7. Marketing Research
8. Consumer Behavior
9. B2B Marketing
10. Segmentation
11. Targeting
12. Positioning
13. Products, Branding, and Packaging
14. New Product Development
15. Marketing Services
16. Pricing
17. Supply Chain and Channel Management
18. Retailing and Omnichannel Marketing
19. Integrated Marketing Communications
20. Digital Marketing
21. Advertising Sales and Promotion
22. Public Relations
23. Personal Selling
24. Customer Relationship Management
, 1
INSTRUCTOR’S MANUAL
OVERVIEW OF MARKETING
MODULE HOOK: DORITOS: SNACK FAVORITE
MODULE PREVIEW
MARKETING AND THE SUSTAINABLE DEVELOPMENT GOALS
DEFINING MARKETING
THE IMPORTANCE OF MARKETING
MARKETING WITHIN FIRMS
MARKETING OUTSIDE OF FIRMS
MARKETING’S ROLE IN ORGANIZATIONS
THE MARKETING STRATEGY
THE ROLE OF THE MARKETING MANAGER
QUICK LINKS
CLASS MODALITY: FACE-TO-FACE
CLASS MODALITY: HYBRID
CLASS MODALITY: ONLINE
, 2
MODULE PREVIEW & LEARNING OBJECTIVES
Some of the students completing this module will become marketing majors, but most will major
in another subject, perhaps not even related to business. Either way, students’ ability to apply
marketing principles to their future career or to market themselves is critical to their success.
This module will provide a broad perspective of its function and importance to a firm.
LEARNING OBJECTIVES
After completing this module, students will be able to:
• define marketing.
• explain why marketing is important, both within and outside the firm.
• describe the role of marketing in organizations.
• define marketing strategy.
• describe the role of a marketing manager.
MARKETING AND THE SUSTAINABLE DEVELOPMENT GOALS
In 2015, members of the United Nations introduced the 2030 Agenda for Sustainable
Development. The foundation for this ambitious goal for the planet includes 17 Sustainable
Development Goals (SDGs).
The ebook features a few of these goals to consider for each module.
https://sdgs.un.org/goals
