Solutions Manual for Essentials
of Business Communication An
Asia Edition 4th Edition By Mary
Ellen Guffey, Bertha Du-
Babcock, Dana Loewy (All
Chapters 1-16, 100% Original
Verified, A+ Grade)
This is The Only Original and
Complete Solutions Manual for
4th Edition, All Other Files in the
Market are Fake/Old/Wrong
Edition.
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
End of Chapter Solutions
GUFFEY/DU-BABCOCK/MCLAIN/LOEWY, ESSENTIALS OF BUSINESS COMMUNICATION : AN ASIA
EDITION, 4E
CHAPTER 01: COMMUNICATING IN A GLOBAL WORKPLACE IN THE DIGITAL ERA
TABLE OF CONTENTS
Chapter Review ....................................................................................................................1
Critical Thinking.................................................................................................................. 2
Activities and Cases ........................................................................................................... 3
Grammar/Mechanics Checkup - 1 ..................................................................................... 5
Nouns ......................................................................................................................................... 5
Example ..................................................................................................................................... 5
Editing Challenge - 1 ........................................................................................................... 6
Communication Workshop: Technology........................................................................... .9
CHAPTER REVIEW
1. List significant trends in the information age workplace that can pose a challenge for
business communicators. (L.O. 4)
Answer:
a. Disruptive technologies and social media
b. Remote work and 24/7/365 availability
c. Collaboration and teams, whether on-site, hybrid, or fully virtual
d. Flattened management hierarchies
e. Global competition and cultural diversity at home
f. Emphasis on ethics
g. increased emphasis on self-directed work teams and virtual teams
2. List techniques for improving your listening skills. Be prepared to discuss each. (L.O. 5)
Answer:
a. Stop talking.
b. Control the listening environment.
c. Adopt an empathetic attitude.
d. Distinguish between facts and opinions.
e. Capitalize on lag time.
f. Listen for and validate feelings.
g. Take selective notes.
h. Provide encouraging feedback.
© 2025 Cengage Learning Asia. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly 1
accessible website, in whole or in part.
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
3. Name five techniques to successfully communicate with intercultural audiences orally
and at least five tips for written messages. Be prepared to explain each. (L.O. 9)
Answer:
Successful oral communication with intercultural audiences:
a. Use simple English.
b. Speak slowly and enunciate clearly
c. Etc.
d. Etc.
4. Would your culture be classified as high- or low-context? Why? (L.O.6)
Answer:
Responses will vary. American culture is classified as low-context. It values
individualism, self-assertion, and competence. Americans are less formal than people
in some other cultures. They are relaxed about social status and do not automatically
defer to wealth, position, seniority, or age as in some other cultures. They
communicate directly, and they correlate time with productivity and money.
5. List seven suggestions for enhancing comprehension when talking with nonnative
speakers of English and native English speakers.. (L.O. 8)
Answer:
a. Seek training.
b. Consider the value of difference.
c. Learn about your cultural self.
d. Make fewer assumptions.
e. Build on similarities.
f. Use simple English.
g. speak slowly and enunciate clearly.
h. Observe eye messages.
CRITICAL THINKING
6. When Procter & Gamble launched its Pampers brand in Japan, the diaper package
confused and disturbed customers. As in the United States, the package featured the
picture of a stork delivering a baby. Why were Japanese parents perturbed? It turns
out that the myth of a stork carrying babies to expectant parents is unknown in Japan.
Instead, according to Japanese lore, giant floating peaches deliver offspring. i Can you
explain what may have caused the intercultural blunder? How could Procter & Gamble
have avoided it? (L.O. 4, 5)
Answer:
Procter & Gamble’s misstep shows a lack of preparation on the part of a multinational
corporation that should have done its homework before assuming that American
cultural norms equally apply in Japan. Although this mistake most certainly was
unintended, it suggests ethnocentric views. A simple way to prevent it would have
been to test the packaging with Japanese audiences before launching Pampers in the
Japanese market.
© 2025 Cengage Learning Asia. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly 2
accessible website, in whole or in part.
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
ACTIVITIES AND CASES
1.1 Online Communication Skills Assessment: How Do You Rate?
Communication Audit
Self-Assessment
Business Communication
This course can help you dramatically improve your business communication skills. How
much do you need to improve? This assessment exercise enables you to evaluate your
skills with specific standards in four critical communication skill areas: writing, reading,
speaking, and listening. How well you communicate will be an important factor in your
future career—particularly if you are promoted into management, as many college
graduates are.
Encourage students to evaluate their communication skills using the quiz. Reassure
students that no matter what their scores, they can still succeed in your course.
Encourage them to recognize their shortcomings in order to improve. After having them
choose the traits they intend to work on immediately, encourage them to begin an action
plan and record their progress in a journal detailing daily what they have done to improve
their communication skills.
1.2 Getting to Know You
Business Communication
Self-Introduction
Your instructor wants to know more about you, your motivation for taking this course,
your career goals, and your writing skills.
Your Task. Send an e-mail or write a memo of introduction to your instructor. See
Chapter 5 for formats and tips on preparing e-mails. In your message, include the
following:
a. Your reasons for taking this class
b. Your career goals (both temporary and long-term)
c. A brief description of your employment, if any, and your favorite activities
d. An assessment and discussion of your current communication skills, including your
strengths and weaknesses
For online classes, write a letter of introduction about yourself with the preceding
information. Post your letter to your discussion board. Read and comment on the letters
of other students. Think about how people in virtual teams must learn about each other
through online messages.
Alternatively, your instructors may assign this task as a concise individual voice mail
message to establish your telephone etiquette and skills.
Instructor Note:
This email or memo is an excellent way to assess students’ skills and, at the same time,
get to know them. Don’t grade this assignment, but be sure to write a friendly comment
on all papers or in all e-mail replies to demonstrate that you have an interest in them as
students and as individuals.
© 2025 Cengage Learning Asia. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly 3
accessible website, in whole or in part.
of Business Communication An
Asia Edition 4th Edition By Mary
Ellen Guffey, Bertha Du-
Babcock, Dana Loewy (All
Chapters 1-16, 100% Original
Verified, A+ Grade)
This is The Only Original and
Complete Solutions Manual for
4th Edition, All Other Files in the
Market are Fake/Old/Wrong
Edition.
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
End of Chapter Solutions
GUFFEY/DU-BABCOCK/MCLAIN/LOEWY, ESSENTIALS OF BUSINESS COMMUNICATION : AN ASIA
EDITION, 4E
CHAPTER 01: COMMUNICATING IN A GLOBAL WORKPLACE IN THE DIGITAL ERA
TABLE OF CONTENTS
Chapter Review ....................................................................................................................1
Critical Thinking.................................................................................................................. 2
Activities and Cases ........................................................................................................... 3
Grammar/Mechanics Checkup - 1 ..................................................................................... 5
Nouns ......................................................................................................................................... 5
Example ..................................................................................................................................... 5
Editing Challenge - 1 ........................................................................................................... 6
Communication Workshop: Technology........................................................................... .9
CHAPTER REVIEW
1. List significant trends in the information age workplace that can pose a challenge for
business communicators. (L.O. 4)
Answer:
a. Disruptive technologies and social media
b. Remote work and 24/7/365 availability
c. Collaboration and teams, whether on-site, hybrid, or fully virtual
d. Flattened management hierarchies
e. Global competition and cultural diversity at home
f. Emphasis on ethics
g. increased emphasis on self-directed work teams and virtual teams
2. List techniques for improving your listening skills. Be prepared to discuss each. (L.O. 5)
Answer:
a. Stop talking.
b. Control the listening environment.
c. Adopt an empathetic attitude.
d. Distinguish between facts and opinions.
e. Capitalize on lag time.
f. Listen for and validate feelings.
g. Take selective notes.
h. Provide encouraging feedback.
© 2025 Cengage Learning Asia. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly 1
accessible website, in whole or in part.
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
3. Name five techniques to successfully communicate with intercultural audiences orally
and at least five tips for written messages. Be prepared to explain each. (L.O. 9)
Answer:
Successful oral communication with intercultural audiences:
a. Use simple English.
b. Speak slowly and enunciate clearly
c. Etc.
d. Etc.
4. Would your culture be classified as high- or low-context? Why? (L.O.6)
Answer:
Responses will vary. American culture is classified as low-context. It values
individualism, self-assertion, and competence. Americans are less formal than people
in some other cultures. They are relaxed about social status and do not automatically
defer to wealth, position, seniority, or age as in some other cultures. They
communicate directly, and they correlate time with productivity and money.
5. List seven suggestions for enhancing comprehension when talking with nonnative
speakers of English and native English speakers.. (L.O. 8)
Answer:
a. Seek training.
b. Consider the value of difference.
c. Learn about your cultural self.
d. Make fewer assumptions.
e. Build on similarities.
f. Use simple English.
g. speak slowly and enunciate clearly.
h. Observe eye messages.
CRITICAL THINKING
6. When Procter & Gamble launched its Pampers brand in Japan, the diaper package
confused and disturbed customers. As in the United States, the package featured the
picture of a stork delivering a baby. Why were Japanese parents perturbed? It turns
out that the myth of a stork carrying babies to expectant parents is unknown in Japan.
Instead, according to Japanese lore, giant floating peaches deliver offspring. i Can you
explain what may have caused the intercultural blunder? How could Procter & Gamble
have avoided it? (L.O. 4, 5)
Answer:
Procter & Gamble’s misstep shows a lack of preparation on the part of a multinational
corporation that should have done its homework before assuming that American
cultural norms equally apply in Japan. Although this mistake most certainly was
unintended, it suggests ethnocentric views. A simple way to prevent it would have
been to test the packaging with Japanese audiences before launching Pampers in the
Japanese market.
© 2025 Cengage Learning Asia. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly 2
accessible website, in whole or in part.
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
ACTIVITIES AND CASES
1.1 Online Communication Skills Assessment: How Do You Rate?
Communication Audit
Self-Assessment
Business Communication
This course can help you dramatically improve your business communication skills. How
much do you need to improve? This assessment exercise enables you to evaluate your
skills with specific standards in four critical communication skill areas: writing, reading,
speaking, and listening. How well you communicate will be an important factor in your
future career—particularly if you are promoted into management, as many college
graduates are.
Encourage students to evaluate their communication skills using the quiz. Reassure
students that no matter what their scores, they can still succeed in your course.
Encourage them to recognize their shortcomings in order to improve. After having them
choose the traits they intend to work on immediately, encourage them to begin an action
plan and record their progress in a journal detailing daily what they have done to improve
their communication skills.
1.2 Getting to Know You
Business Communication
Self-Introduction
Your instructor wants to know more about you, your motivation for taking this course,
your career goals, and your writing skills.
Your Task. Send an e-mail or write a memo of introduction to your instructor. See
Chapter 5 for formats and tips on preparing e-mails. In your message, include the
following:
a. Your reasons for taking this class
b. Your career goals (both temporary and long-term)
c. A brief description of your employment, if any, and your favorite activities
d. An assessment and discussion of your current communication skills, including your
strengths and weaknesses
For online classes, write a letter of introduction about yourself with the preceding
information. Post your letter to your discussion board. Read and comment on the letters
of other students. Think about how people in virtual teams must learn about each other
through online messages.
Alternatively, your instructors may assign this task as a concise individual voice mail
message to establish your telephone etiquette and skills.
Instructor Note:
This email or memo is an excellent way to assess students’ skills and, at the same time,
get to know them. Don’t grade this assignment, but be sure to write a friendly comment
on all papers or in all e-mail replies to demonstrate that you have an interest in them as
students and as individuals.
© 2025 Cengage Learning Asia. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly 3
accessible website, in whole or in part.
