CSFRST 2300 Exam 1 questions with
complete solutions
Brand - ANS ✔✔Meaning to burn
brand - ANS ✔✔is a concept (promise of value) with a specific visual identity (distinct feature)
tangible + Intangible
Branding - ANS ✔✔a multifunctional process that highlights proposed value for a product and
transforms it into a real customer experience
Image - ANS ✔✔the mental perception of how the buyer sees and understands the brands
identify and value
Equity - ANS ✔✔a brands market value is a function of the brands equity that it
accumulates:the greater the equity the more valuable the brand. recognizing that a brand
delivers something more than a generic product does, equity can be regarded as extra
"something" attached to a brand that adds value over and above the objective characteristics of
a product.
brand manager - ANS ✔✔is responsible for analyzing how our brand is positioned in the market
and provide the vision, mission, goals and improvement strategies
private label - ANS ✔✔brands owned by a retailer and not the manufacturer.
or products that exclsuively owned by a retailer and only available at that retailer
, Relevance - ANS ✔✔confirms that what the brand is promising as a value makes sense to the
consumer and that is a proposal convincing enough to make them purchase the brand, selecting
it over its competitors
Positioning - ANS ✔✔how the company proposes the brand should be perceived in reference to
its competitors or how it emphasizes the brands distinctive advantages so that it stands out in
the market to different from specific competitors.
who, what, reason, competitors
What was the first true fashion brand? - ANS ✔✔Biba London 1964
tangible attributes - ANS ✔✔or concrete features - logo, slogan, tagline (part of the logo), actual
product, packaging
intangible attributes - ANS ✔✔abstract brand values
trademarks (legal property) - - Brand logos, symbols, slogans and taglines
brand structure - Core identity or brand essence can be described as brand's heart, spirit or soul
brand functions
3 P's - ANS ✔✔= PEOPLE ORIENTED
1. creating experiences for Guests (TARGET MARKET)
2.meaningful opportunities for Team Members (EMPLOYEES)
complete solutions
Brand - ANS ✔✔Meaning to burn
brand - ANS ✔✔is a concept (promise of value) with a specific visual identity (distinct feature)
tangible + Intangible
Branding - ANS ✔✔a multifunctional process that highlights proposed value for a product and
transforms it into a real customer experience
Image - ANS ✔✔the mental perception of how the buyer sees and understands the brands
identify and value
Equity - ANS ✔✔a brands market value is a function of the brands equity that it
accumulates:the greater the equity the more valuable the brand. recognizing that a brand
delivers something more than a generic product does, equity can be regarded as extra
"something" attached to a brand that adds value over and above the objective characteristics of
a product.
brand manager - ANS ✔✔is responsible for analyzing how our brand is positioned in the market
and provide the vision, mission, goals and improvement strategies
private label - ANS ✔✔brands owned by a retailer and not the manufacturer.
or products that exclsuively owned by a retailer and only available at that retailer
, Relevance - ANS ✔✔confirms that what the brand is promising as a value makes sense to the
consumer and that is a proposal convincing enough to make them purchase the brand, selecting
it over its competitors
Positioning - ANS ✔✔how the company proposes the brand should be perceived in reference to
its competitors or how it emphasizes the brands distinctive advantages so that it stands out in
the market to different from specific competitors.
who, what, reason, competitors
What was the first true fashion brand? - ANS ✔✔Biba London 1964
tangible attributes - ANS ✔✔or concrete features - logo, slogan, tagline (part of the logo), actual
product, packaging
intangible attributes - ANS ✔✔abstract brand values
trademarks (legal property) - - Brand logos, symbols, slogans and taglines
brand structure - Core identity or brand essence can be described as brand's heart, spirit or soul
brand functions
3 P's - ANS ✔✔= PEOPLE ORIENTED
1. creating experiences for Guests (TARGET MARKET)
2.meaningful opportunities for Team Members (EMPLOYEES)
