Marketing Strategy for Good – Part 3: Promoting Diversity and Inclusion at Boeing
Assignment Instructions:
For this Assignment, you will continue to take on the role of a marketing professional to
develop a persuasive marketing strategy for good. Your goal is to help society while
being cognizant of the organization’s mission and goals. Your task is to continue
designing a social media/social marketing campaign for your organization that would
promote diversity and inclusion and could help benefit the company. Your decisions must
align with the company’s mission and goals. You will continue using the same company
you selected in Week 8 for this week’s Assignment.
Submit your completed design document, including the addition of Part 3, as follows:
Part 3: Marketing Strategy Execution for Change (Approximately 4 pages)
Based on the identified needs of the target market, sub-groups, and any additional
stakeholders, brainstorm a minimum of four ideas for the marketing campaign. After
generating your list of ideas, identify the one you feel is most appropriate for the
organization given its positive social change goal. Then do the following:
• Briefly summarize the main messaging and steps for execution of your proposed social-
change-focused marketing campaign.
• Summarize what steps the organization can take to increase the chances of smooth
execution of the proposed marketing campaign, including strategic considerations related
to resources, implications for stakeholders, and potential risks.
, • Conclude with how this marketing campaign will promote diversity and inclusion while
influencing positive social change, and explain why this campaign is important for
Boeing’s brand and reputation.
Assignment Instructions:
For this Assignment, you will continue to take on the role of a marketing professional to
develop a persuasive marketing strategy for good. Your goal is to help society while
being cognizant of the organization’s mission and goals. Your task is to continue
designing a social media/social marketing campaign for your organization that would
promote diversity and inclusion and could help benefit the company. Your decisions must
align with the company’s mission and goals. You will continue using the same company
you selected in Week 8 for this week’s Assignment.
Submit your completed design document, including the addition of Part 3, as follows:
Part 3: Marketing Strategy Execution for Change (Approximately 4 pages)
Based on the identified needs of the target market, sub-groups, and any additional
stakeholders, brainstorm a minimum of four ideas for the marketing campaign. After
generating your list of ideas, identify the one you feel is most appropriate for the
organization given its positive social change goal. Then do the following:
• Briefly summarize the main messaging and steps for execution of your proposed social-
change-focused marketing campaign.
• Summarize what steps the organization can take to increase the chances of smooth
execution of the proposed marketing campaign, including strategic considerations related
to resources, implications for stakeholders, and potential risks.
, • Conclude with how this marketing campaign will promote diversity and inclusion while
influencing positive social change, and explain why this campaign is important for
Boeing’s brand and reputation.
