MKTG 400 Exam questions and
answers graded A+
Steps in the Marketing Research Process - ANS✅✅Defining the Problem
Analyzing the Situation
Getting Problem Specific Data
Interpreting the Data
Solving the Problem
Secondary Data - ANS✅✅Information that has been collected or published already
Primary Data - ANS✅✅Information specifically collected to solve a certain problem
Population - ANS✅✅The total group marketing managers are interested in
Sample - ANS✅✅A part of the relevant population
Validity - ANS✅✅Concerns the extent to which data measure what they are intended to measure
Dependability - ANS✅✅Consistent in performance and/or behavior; financially sound; reliable
Branding - ANS✅✅The use of a name, term, symbol or design - or a combination of things - to
identify a product
Brand Name - ANS✅✅Word, letter, or a group of words or letters
Brand Name Trademark - ANS✅✅Includes only those words, symbols, or marks that are legally
registered for use by a single company
Product Lifecycle - ANS✅✅Describes the stages a really new product idea goes through from
beginning to end
answers graded A+
Steps in the Marketing Research Process - ANS✅✅Defining the Problem
Analyzing the Situation
Getting Problem Specific Data
Interpreting the Data
Solving the Problem
Secondary Data - ANS✅✅Information that has been collected or published already
Primary Data - ANS✅✅Information specifically collected to solve a certain problem
Population - ANS✅✅The total group marketing managers are interested in
Sample - ANS✅✅A part of the relevant population
Validity - ANS✅✅Concerns the extent to which data measure what they are intended to measure
Dependability - ANS✅✅Consistent in performance and/or behavior; financially sound; reliable
Branding - ANS✅✅The use of a name, term, symbol or design - or a combination of things - to
identify a product
Brand Name - ANS✅✅Word, letter, or a group of words or letters
Brand Name Trademark - ANS✅✅Includes only those words, symbols, or marks that are legally
registered for use by a single company
Product Lifecycle - ANS✅✅Describes the stages a really new product idea goes through from
beginning to end
