MKTG 400 Exam questions with
answers graded 100%
Milton Hershey's whole caramel business was based on selling a lot of a product at a small
____________________________________. So you have to sell a lot of it. - ANS✅✅profit margin
The 2nd World War spurred a giant surge in research into nutrition, preservation and
______________________________ of food. - ANS✅✅mass production
In the 1980s, frozen food fell out of fashion, condemned as flavorless and unappealing, after
giant leaps in the _________________________________________ introduced a huge new
range of fresh food to American markets. - ANS✅✅shipping business
But the combination of freezer and ______________________ put frozen food on the table
once again. - ANS✅✅mircowave
The bowl of corn flakes utterly changed the American marketplace, and all because
Americans just wanted to ______________________________. - ANS✅✅eat right
Extravagant promises were commonplace. If they couldn't get you to buy with promises,
they brought presents for your kids. In 1911, Kellogg offered the very first ____________
inside a box of corn flakes. - ANS✅✅premium
By 1920, __________________________________ was the biggest business in America;
bigger than cars and bigger than steel. And cereal lead the way. - ANS✅✅food processing
It was, in fact, the invention of what advertisers call _____________________, getting
customers to connect a product with quality or reassurance so they'll keep buying. -
ANS✅✅branding
In 1926, America's first radio ________________ ever was written and broadcast for
, Wheaties. Seven years later, Wheaties informed the public it was now the "Breakfast of
Champions" and invented the ______________________ ________________________. -
ANS✅✅jingle; sports endorsement
Even though Twinkies are among the most popular items to put into time capsules, Twinkies
do not have an infinite __________________________. They have to sell within two
weeks, or out they go. - ANS✅✅shelf life
Both SPAM and Jell-O are American originals and were created by risk-taking gamblers and
basement experimenters, and they're still around today because they share the same beloved
American flavor: ________________________. - ANS✅✅nostalga
In 1902, Orator Woodward [the owner of Jell-O] rolled out the first national _____________
__________________________. - ANS✅✅add campaign
The name SPAM came about as the result of a drinking game. TRUE or FALSE? - ANS✅✅True
The CRM system relies on a _______________________________________ that
makes customer data available throughout the various functional areas of the
organization. - ANS✅✅data warehouse
. ________________________ CRM supports front office operations that deal with
customer interactions. - ANS✅✅operational
Analytical CRM systems provide business intelligence by:
collecting customer data and transaction histories,
________________________________________________________ the data,
and then using the information to make solid business and customer-focused
decisions. - ANS✅✅analyzing and interpreting
Can CRM be useful for managing and growing relationships with physicians?
answers graded 100%
Milton Hershey's whole caramel business was based on selling a lot of a product at a small
____________________________________. So you have to sell a lot of it. - ANS✅✅profit margin
The 2nd World War spurred a giant surge in research into nutrition, preservation and
______________________________ of food. - ANS✅✅mass production
In the 1980s, frozen food fell out of fashion, condemned as flavorless and unappealing, after
giant leaps in the _________________________________________ introduced a huge new
range of fresh food to American markets. - ANS✅✅shipping business
But the combination of freezer and ______________________ put frozen food on the table
once again. - ANS✅✅mircowave
The bowl of corn flakes utterly changed the American marketplace, and all because
Americans just wanted to ______________________________. - ANS✅✅eat right
Extravagant promises were commonplace. If they couldn't get you to buy with promises,
they brought presents for your kids. In 1911, Kellogg offered the very first ____________
inside a box of corn flakes. - ANS✅✅premium
By 1920, __________________________________ was the biggest business in America;
bigger than cars and bigger than steel. And cereal lead the way. - ANS✅✅food processing
It was, in fact, the invention of what advertisers call _____________________, getting
customers to connect a product with quality or reassurance so they'll keep buying. -
ANS✅✅branding
In 1926, America's first radio ________________ ever was written and broadcast for
, Wheaties. Seven years later, Wheaties informed the public it was now the "Breakfast of
Champions" and invented the ______________________ ________________________. -
ANS✅✅jingle; sports endorsement
Even though Twinkies are among the most popular items to put into time capsules, Twinkies
do not have an infinite __________________________. They have to sell within two
weeks, or out they go. - ANS✅✅shelf life
Both SPAM and Jell-O are American originals and were created by risk-taking gamblers and
basement experimenters, and they're still around today because they share the same beloved
American flavor: ________________________. - ANS✅✅nostalga
In 1902, Orator Woodward [the owner of Jell-O] rolled out the first national _____________
__________________________. - ANS✅✅add campaign
The name SPAM came about as the result of a drinking game. TRUE or FALSE? - ANS✅✅True
The CRM system relies on a _______________________________________ that
makes customer data available throughout the various functional areas of the
organization. - ANS✅✅data warehouse
. ________________________ CRM supports front office operations that deal with
customer interactions. - ANS✅✅operational
Analytical CRM systems provide business intelligence by:
collecting customer data and transaction histories,
________________________________________________________ the data,
and then using the information to make solid business and customer-focused
decisions. - ANS✅✅analyzing and interpreting
Can CRM be useful for managing and growing relationships with physicians?
