verified for accuracy) | 2024\2025 Latest!!
1. The channels through which you've Place
chosen to distribute your special in-
terest travel product describe which
aspect of your marketing strategy?
2. A marketing plan for a special interest True
travel business should include a de-
scription of the target audience.
3. Promoting special interest travel in- Negotiating
cludes each of the following except:
Image and Logo The Internet and
E-Marketing Advertising Negotiating
4. Your chosen specialty should be con- True
sistent with your own interests and
that of your overall business plan.
5. Selling to niche markets is more la- True
bor-intensive than selling mass-mar-
ket products.
6. Which of the following demograph- Millennials
ic groups demonstrates a growing
trend toward luxury and several trips
each year? Affluents Baby Boomers
Millennials Senior Citizens
7. Which of the following travel experi- All-Inclusive Resort
ences is not considered a special in-
terest market?
, Certified Travel Agent Exam fully solved & updated 2025-2026(latest vers
verified for accuracy) | 2024\2025 Latest!!
8. If you're purchasing print or online False
advertising for your specialty rather
than the full-service nature of your
business, it's not necessary to find out
which publications or websites your
potential buyers read.
9. A concise overview of why you are in Mission Statement
the business of selling your particular
special interest niche is known as a
10. The growth of special interest travel is False
limited to Baby Boomers, and Gener-
ations X and Y.
11. Kavan Jordan's goal is to conduct ac- It is not measurable.
ceptable orientations for all new trav-
el counselors by the end of the cal-
endar year. Which of the basic criteria
of goal setting is missing from this
statement?
12. When it comes to making important True
team decisions, consensus is more ef-
fective than voting.
13. A team member who attempts to Negotiating
compromise or bargain with other
team members demonstrates which
of the following approaches to resolv-
ing conflict?