PUBH 398 final exam questions well
answered graded A+
quantitative data collection methods should?
match the research question, best choice is based on what your studying ex. unintentional
pregnancy: survey, homelessness: interviews
merits of self report vs objective data collection include?
self report: individuals may not remember/guess ex. weight
objective: use of a scale for weight
when collecting quantitative data make sure of what?
make sure you can access the data you want to collect, funds available, resources are a factor
what are self-reports?
individuals own account of factors such as attitudes, symptoms, beliefs, or behaviors
what is key in self-reports?
well written questions, vital to avoid symptomatic errors (in surveys)
,what are 2 things to do to write well written questions?
1. avoid leading words ex. should effective parenting include... effective is a leading word that is
judgement based
2. use a single focus and avoid double barreling ex. do you support new park and new tax ex.
how often do you eat meat should be how many time per week
what is cognitive response testing?
aka pilot testing, an in-depth interview with a small number of respondents who are similar to
the target pop
info from pilot testing helps researchers understand what?
understand how respondents interpret questions, whether the concepts make sense: with
appropriate response choices, and what factors determined answers
what are open-ended questions?
questions worded in ways where respondents answer in text format ex. describe how you
commute to work
what is the advantage and disadvantage of open ended questions?
advantage: helpful when researching new topics/ideas
disadvantage: must be categorized/coded to analyze, different responses take long to interpret
what are close-ended questions?
, questions with response options provided, are brief clear and concise, nonbiased and with a
single concept ex. on a typical day, how do you get to work? -bike -walk -drive etc...
what is the advantage and disadvantage of close ended questions?
advantage: easy to convert to numeric codes/ easy analysis
disadvantage: must be exhaustive, all options listed
what are the three ways of getting people to provide data?
increase perceived rewards, reduce perceived costs of responding, and establish trust
increasing perceived rewards involves?
explain how the survey will impact them, sense of helping by participating (internal), and
incentive ex. giftcard (external)
reducing perceived costs of participating involves?
make it convenient (web based on phone), make it short (only essential questions), keep survey
focused (avoid extra questions), ensure confidential (no names), allow them to save work (can
start and come back)
what is the biggest thing to focus on when reducing perceived costs?
time !!!
answered graded A+
quantitative data collection methods should?
match the research question, best choice is based on what your studying ex. unintentional
pregnancy: survey, homelessness: interviews
merits of self report vs objective data collection include?
self report: individuals may not remember/guess ex. weight
objective: use of a scale for weight
when collecting quantitative data make sure of what?
make sure you can access the data you want to collect, funds available, resources are a factor
what are self-reports?
individuals own account of factors such as attitudes, symptoms, beliefs, or behaviors
what is key in self-reports?
well written questions, vital to avoid symptomatic errors (in surveys)
,what are 2 things to do to write well written questions?
1. avoid leading words ex. should effective parenting include... effective is a leading word that is
judgement based
2. use a single focus and avoid double barreling ex. do you support new park and new tax ex.
how often do you eat meat should be how many time per week
what is cognitive response testing?
aka pilot testing, an in-depth interview with a small number of respondents who are similar to
the target pop
info from pilot testing helps researchers understand what?
understand how respondents interpret questions, whether the concepts make sense: with
appropriate response choices, and what factors determined answers
what are open-ended questions?
questions worded in ways where respondents answer in text format ex. describe how you
commute to work
what is the advantage and disadvantage of open ended questions?
advantage: helpful when researching new topics/ideas
disadvantage: must be categorized/coded to analyze, different responses take long to interpret
what are close-ended questions?
, questions with response options provided, are brief clear and concise, nonbiased and with a
single concept ex. on a typical day, how do you get to work? -bike -walk -drive etc...
what is the advantage and disadvantage of close ended questions?
advantage: easy to convert to numeric codes/ easy analysis
disadvantage: must be exhaustive, all options listed
what are the three ways of getting people to provide data?
increase perceived rewards, reduce perceived costs of responding, and establish trust
increasing perceived rewards involves?
explain how the survey will impact them, sense of helping by participating (internal), and
incentive ex. giftcard (external)
reducing perceived costs of participating involves?
make it convenient (web based on phone), make it short (only essential questions), keep survey
focused (avoid extra questions), ensure confidential (no names), allow them to save work (can
start and come back)
what is the biggest thing to focus on when reducing perceived costs?
time !!!
