WGU D381 E-COMMERCE AND MARKETING ANALYTICS EXAM
QUESTIONS WITH 100% VERIFIED ANSWERS (EXPERT SOLVED
WELL DETAILED SOLUTIONS) LATEST 2025/2026 A+ GRADE
When It Comes To Google Marketing Analytics, Why Is The Number Of Impressions Important?
ANSWER: The Number Of Impressions Help A Business Assess Whether Its Campaign Is On Track
Based On The Parameters Set By It.
A Group Of Individuals Have Set Up An E-Store And Are Running A Digital Campaign To Understand The
Effectiveness Of The Design Of The E-Store.What Is The Use Of Google Analytics In This Case?
ANSWER: To Help Assess Data Pertaining To The Design Factors That Correlate With The Campaign
Goals
Maria At Whole Pine, Inc. Is Tasked By Her Supervisor With Evaluating The Paid Traffic Data For The
Company's Online Store To Determine The Success Of The Latest Digital Advertising Campaign In
Achieving The Campaign Goal Of Increasing The Click-Through Rate From 3% To 7%. How Is Paid Traffic
Directly Correlated With The Campaign Goal For The Online Store?
ANSWER: Paid Traffic Helps To Determine The Current Success Of Sales Strategies For A Product That
Is Being Advertised.
Daniel At Whole Pine Inc. Is Tasked By His Supervisor With Segregating Direct Traffic Data For The
Company's Online Store And Analyzing The Effectiveness Of Its Online Campaign Across Various Social
Media Platforms.Which Type Of Traffic Should Daniel Focus On In This Case?
ANSWER: The Traffic That Focuses On The Number Of Customers That A Business Is Getting Daily
A Data Scientist For A Marketing Organization Has Used Spreadsheets To Perform Basic Data Analysis Of
The Organization's Current Campaign. However, The Data Scientist Now Wants To Perform Customized
Data Analysis To Create Comprehensive Campaign Performance Reports.What Is An Efficient Approach
In This Case?
, ANSWER: The Data Scientist Should Use The Data Analysis Libraries Available In Python For Data
Mining And Data Processing.
A Marketing Team Has Created Spreadsheets And Charts To Present User Data Related To A Campaign.
However, The Team Also Wants To Present Real-Time Data And Insights About The Campaign To Its
Stakeholders As Well As Share Customized Reports With Its Stakeholders. The Team Decides To Use
Google Data Studio For This. What Is The Importance Of Google Data Studio In This Case?
ANSWER: It Allows Visualization Of Campaign Data Using Dashboards And Customer Reports.
A Company Is Running A Campaign To Increase Product Sales, And The Marketing Team Of The Company
Is Tracking Campaign Data Using Google Analytics. The Team Decides To Use Funnel Exploration To
Visualize The Steps That Users Take To Complete A Task Such As Making A Purchase. How Is The Use Of
Funnel Exploration Beneficial In This Case?
ANSWER: It Helps The Team To Understand How Successfully Users Are Completing Each Stage In
Order To Improve Inefficient Customer Journeys.
A Marketing Specialist Of A Company Is Using The Explorations Feature In Google Analytics To Track The
Data Of The Company's Latest Advertising Campaign.Which Information Is The Marketing Specialist
Going To Find If They Use The Cohort Technique In This Case?
ANSWER: Insights About A Group Of Users Who Share Common Attributes
What Should A Business Do To Ensure That Web Analytics Tools Are Capable Of Monitoring And Tracking
Website Performance During A Campaign?
ANSWER: Run A Piece Of Code Or A Tag On Each Website That Needs To Be Monitored To Make Web
Analytics Tools Aware Of Them
QUESTIONS WITH 100% VERIFIED ANSWERS (EXPERT SOLVED
WELL DETAILED SOLUTIONS) LATEST 2025/2026 A+ GRADE
When It Comes To Google Marketing Analytics, Why Is The Number Of Impressions Important?
ANSWER: The Number Of Impressions Help A Business Assess Whether Its Campaign Is On Track
Based On The Parameters Set By It.
A Group Of Individuals Have Set Up An E-Store And Are Running A Digital Campaign To Understand The
Effectiveness Of The Design Of The E-Store.What Is The Use Of Google Analytics In This Case?
ANSWER: To Help Assess Data Pertaining To The Design Factors That Correlate With The Campaign
Goals
Maria At Whole Pine, Inc. Is Tasked By Her Supervisor With Evaluating The Paid Traffic Data For The
Company's Online Store To Determine The Success Of The Latest Digital Advertising Campaign In
Achieving The Campaign Goal Of Increasing The Click-Through Rate From 3% To 7%. How Is Paid Traffic
Directly Correlated With The Campaign Goal For The Online Store?
ANSWER: Paid Traffic Helps To Determine The Current Success Of Sales Strategies For A Product That
Is Being Advertised.
Daniel At Whole Pine Inc. Is Tasked By His Supervisor With Segregating Direct Traffic Data For The
Company's Online Store And Analyzing The Effectiveness Of Its Online Campaign Across Various Social
Media Platforms.Which Type Of Traffic Should Daniel Focus On In This Case?
ANSWER: The Traffic That Focuses On The Number Of Customers That A Business Is Getting Daily
A Data Scientist For A Marketing Organization Has Used Spreadsheets To Perform Basic Data Analysis Of
The Organization's Current Campaign. However, The Data Scientist Now Wants To Perform Customized
Data Analysis To Create Comprehensive Campaign Performance Reports.What Is An Efficient Approach
In This Case?
, ANSWER: The Data Scientist Should Use The Data Analysis Libraries Available In Python For Data
Mining And Data Processing.
A Marketing Team Has Created Spreadsheets And Charts To Present User Data Related To A Campaign.
However, The Team Also Wants To Present Real-Time Data And Insights About The Campaign To Its
Stakeholders As Well As Share Customized Reports With Its Stakeholders. The Team Decides To Use
Google Data Studio For This. What Is The Importance Of Google Data Studio In This Case?
ANSWER: It Allows Visualization Of Campaign Data Using Dashboards And Customer Reports.
A Company Is Running A Campaign To Increase Product Sales, And The Marketing Team Of The Company
Is Tracking Campaign Data Using Google Analytics. The Team Decides To Use Funnel Exploration To
Visualize The Steps That Users Take To Complete A Task Such As Making A Purchase. How Is The Use Of
Funnel Exploration Beneficial In This Case?
ANSWER: It Helps The Team To Understand How Successfully Users Are Completing Each Stage In
Order To Improve Inefficient Customer Journeys.
A Marketing Specialist Of A Company Is Using The Explorations Feature In Google Analytics To Track The
Data Of The Company's Latest Advertising Campaign.Which Information Is The Marketing Specialist
Going To Find If They Use The Cohort Technique In This Case?
ANSWER: Insights About A Group Of Users Who Share Common Attributes
What Should A Business Do To Ensure That Web Analytics Tools Are Capable Of Monitoring And Tracking
Website Performance During A Campaign?
ANSWER: Run A Piece Of Code Or A Tag On Each Website That Needs To Be Monitored To Make Web
Analytics Tools Aware Of Them
