CFRE Terms Test Questions with
Verified Solutions
Gift Range Chart - ANS-A projection of the number of gifts by size (in descending order:
leadership gift, major gift, general gift) so as to achieve a particular fundraising goal.
Donor Pyramid - ANS-A diagrammatic description of the hierarchy of donors by size of
gifts. The diagram reflects that as the size of donations increases, the number of
donations decreases; as the number of years a donor is asked to renew increases, the
number of donors decreases; as campaign sophistication progresses from annual giving
to planned giving the number of donors decreases; as donor involvement increases, the
size of the donor's contribution increase and the response to campaign sophistication
increases.
Capital Campaign Lifecycle - ANS-Pre-Campaign Planning: assess readiness, review
past giving history, conduct feasibility study, secure and train volunteers, test your
campaign case, develop a communications plan. Quiet phase: solicit gifts from long
time donors, finalize case for support, generate communication tools for public phase.
Campaign kick off: set dollar goal, launch publicly campaign, continue soliciting gifts
from new sources, tell impactful stories, communicate regularly with volunteers.
Campaign Closing: use end date to move donors on the fence to give, do final ask of
uncommitted donors, end campaign with events. Stewardship and campaign impact:
steward all donors, create campaign report. assess processes (evaluation). Page 246 of
AEF
Rule of Thirds - ANS-A formula for constructing a gift range table for capital campaign
based on the premise that ten donors account for the first third of funds raised, the next
hundred donors for the next third and all remaining donors for the final third.
Gift Range Table - ANS-see gift range chart
Lead Gift - ANS-A gift, donated at the beginning of a campaign, that is expected to set a
standard for future giving. See Leadership gift.
Pareto Principle - ANS-80/20 rule. 80% of the money comes from 20% of donors. Same
for work, 80% of productive work comes from 20% of employees.
What is required to run a successful Capital Campaign? - ANS-Internal? External? Staff,
board, volunteers, CASE, donor base (internal), cultivation, etc.
Verified Solutions
Gift Range Chart - ANS-A projection of the number of gifts by size (in descending order:
leadership gift, major gift, general gift) so as to achieve a particular fundraising goal.
Donor Pyramid - ANS-A diagrammatic description of the hierarchy of donors by size of
gifts. The diagram reflects that as the size of donations increases, the number of
donations decreases; as the number of years a donor is asked to renew increases, the
number of donors decreases; as campaign sophistication progresses from annual giving
to planned giving the number of donors decreases; as donor involvement increases, the
size of the donor's contribution increase and the response to campaign sophistication
increases.
Capital Campaign Lifecycle - ANS-Pre-Campaign Planning: assess readiness, review
past giving history, conduct feasibility study, secure and train volunteers, test your
campaign case, develop a communications plan. Quiet phase: solicit gifts from long
time donors, finalize case for support, generate communication tools for public phase.
Campaign kick off: set dollar goal, launch publicly campaign, continue soliciting gifts
from new sources, tell impactful stories, communicate regularly with volunteers.
Campaign Closing: use end date to move donors on the fence to give, do final ask of
uncommitted donors, end campaign with events. Stewardship and campaign impact:
steward all donors, create campaign report. assess processes (evaluation). Page 246 of
AEF
Rule of Thirds - ANS-A formula for constructing a gift range table for capital campaign
based on the premise that ten donors account for the first third of funds raised, the next
hundred donors for the next third and all remaining donors for the final third.
Gift Range Table - ANS-see gift range chart
Lead Gift - ANS-A gift, donated at the beginning of a campaign, that is expected to set a
standard for future giving. See Leadership gift.
Pareto Principle - ANS-80/20 rule. 80% of the money comes from 20% of donors. Same
for work, 80% of productive work comes from 20% of employees.
What is required to run a successful Capital Campaign? - ANS-Internal? External? Staff,
board, volunteers, CASE, donor base (internal), cultivation, etc.
