C201 Business Acumen Exam Questions With Correct Answers

C201 Business Acumen Exam Questions With
Correct Answers

Which /part /of /the /organizing /process /aids /in /effective /and /efficient /progress /toward /planned
/goals /and /often /results /in /changes /within /the /organization?




A. /Promoting /vision

B. /Evaluating /results

C. /Turning /strategy /into /action

D. /Determining /the /specific /activities /- /verified /answer(s)-✔✔B. /Evaluating /results



What /is /the /result /of /a /company /increasing /the /delegation /of /authority /and /the /span /of
/control?




A. /Centralized /decision /making

B. /Increased /number /of /managers /at /the /upper /management /level

C. /Increased /number /of /direct /reports /per /manager

D. /Increased /decision-making /authority /given /to /employees /- /verified /answer(s)-✔✔D.
/Increased /decision-making /authority /given /to /employees




Which /two /key /elements /does /an /effective /organization /include?Choose /2 /answers



A. /Human /interaction

B. /Compensation

C. /Safety

,D. /Structure /- /verified /answer(s)-✔✔Human /Interaction /and /Structure



Why /does /a /line /organizational /structure /function /most /effectively /in /a /crisis /situation?



A. /It /provides /specialized /expertise, /advice, /and /guidance.

B. /It /draws /on /temporary /resources /needed /in /an /emergency.

C. /It /establishes /a /direct /flow /of /authority.

D. /It /places /authority /in /the /hands /of /a /group /of /individuals /rather /than /a /single /person. /-
verified /answer(s)-✔✔C. /It /establishes /a /direct /flow /of /authority.
/




A /company /might /divide /itself /into /smaller /groups /that /best /match /the /types /of /customers /it
/serves. /What /is /this /is /an /example /of?




A. /Departmentalization

B. /Organization

C. /Strategic /Planning

D. /Decentralization /- /verified /answer(s)-✔✔A. /Departmentalization



Which /primary /driver /does /management /use /for /an /organization's /structure?



A. /Ease /of /employee /interaction

B. /Hierarchical /accountability

C. /Company /business /processes

D. /Achievement /of /company /goals /- /verified /answer(s)-✔✔D. /Achievement /of /company /goals



Which /step /in /the /organizing /process /results /in /management /grouping /work /activities /into
/units /within /the /organization?

,A. /Delegation

B. /Centralization

C. /Decentralization

D. /Departmentalization /- /verified /answer(s)-✔✔D. /Departmentalization



A /high-tech /startup /company /is /launching /a /marketing /campaign /for /its /new /social /media
/portal /by /highlighting /how /the /portal /exceeds /the /connectivity /and /collaboration /capabilities


/of /all /other /social /media /sites.Which /type /of /competitive /advantage /is /this /company


/leveraging?




A. /Brand /recognition

B. /Customer /loyalty

C. /Price

D. /Product /- /verified /answer(s)-✔✔D. /Product



Which /marketing /strategy /is /devoted /to /maintaining /continuous /bottom /line /prices /rather
/than /relying /on /short-term /price-cutting /tactics /such /as /cents-off /coupons, /rebates, /and


/special /sales?




A. /Skimming /pricing

B. /Penetration /pricing

C. /Cost-based /pricing

D. /Everyday /low /pricing /- /verified /answer(s)-✔✔D. /Everyday /low /pricing



When /would /a /pull /promotional /strategy /enhance /a /competitive /advantage /to /market /a
/product /better /than /a /push /strategy?

, A. /When /the /product /is /best /sold /through /personal /selling /activities.

B. /When /demand /for /the /product /is /driven /by /marketing /intermediaries.

C. /When /demand /for /the /product /is /driven /by /the /end /user.

D. /By /combining /messages /of /price-value, /product /differentiation, /and /prestige /into /a /focused
/campaign. /- /verified /answer(s)-✔✔C. /When /demand /for /the /product /is /driven /by /the /end
/user.




Which /marketing /tool /is /often /used /to /build /effective /relationship /marketing /campaigns?



A. /Affinity /programs

B. /Logistics

C. /Distribution /strategies

D. /Product /mix /- /verified /answer(s)-✔✔A. /Affinity /programs



Which /element /of /the /promotional /mix /has /the /advantage /of /messaging /that /can /be /tailored
/for /each /customer, /but /the /disadvantage /of /a /high /cost /per /contact?




A. /Advertising

B. /Personal /selling

C. /Sales /promotion

D. /Sponsorships /- /verified /answer(s)-✔✔B. /Personal /selling



What /three /factors /should /be /addressed /in /a /successful /marketing /plan? /Choose /3 /answers



A. /Target /market

B. /Product /gross /margin /target

C. /Sales /revenue /goals