MAR 3023 Exam 3 questions with
verified answers graded A+
Business - correct answer The clear, broad, underlain industry or market sector
of an organization's offering.
Business Model - correct answer The strategies an organization develops to
provide value to the customers it serves.
Business Portfolio Analysis - correct answer A technique that managers use to
quantify performance measures and growth targets to analyze their firms'
strategic business units as though they were a collection of separate
investments.
Competitive Advantage - correct answer A unique strength relative to
competitors that provide superior returns, often based on quality, time, cost,
or innovation.
Core Values - correct answer The fundamental, passionate, and enduring
principles of an organization that guide its conduct over time.
Corporate Level - correct answer The level in an organization where top
managers directs overall strategy for the entire organization.
Cross-Functional Teams - correct answer A small number of people from
different departments in an organization who are mutually accountable to
accomplish a task or common set of performance goals.
, Diversification Analysis - correct answer A technique that helps a firm search
for growth opportunities from song current and new markets as well as current
and new products.
Functional Level - correct answer The level in an organization where groups of
specialists actually create value for the organization.
Goals - correct answer Statements of an accomplishment of a task to be
achieved, often by a specific time.
Market Segmentation - correct answer Involves aggregating prospective buyers
into groups or segments that 1) have common needs and 2) will respond
similarly to a marketing action.
Market Share - correct answer The ratio of sales revenue of the firm to total
sales revenue of all the firms in the industry, including the firm itself.
Marketing Dashboard - correct answer The visual computer display of the
essential information related to achieving a marketing objective.
Marketing Metric - correct answer A measure of the quantitative value or
trend of a marketing activity or result.
Marketing Plan - correct answer A road map for the marketing activities of an
organization for a specified future time period.
Marketing Strategy - correct answer The means by which a marketing goal is to
be achieved, usually characterized by a specific target market and a marketing
program to reach it.
verified answers graded A+
Business - correct answer The clear, broad, underlain industry or market sector
of an organization's offering.
Business Model - correct answer The strategies an organization develops to
provide value to the customers it serves.
Business Portfolio Analysis - correct answer A technique that managers use to
quantify performance measures and growth targets to analyze their firms'
strategic business units as though they were a collection of separate
investments.
Competitive Advantage - correct answer A unique strength relative to
competitors that provide superior returns, often based on quality, time, cost,
or innovation.
Core Values - correct answer The fundamental, passionate, and enduring
principles of an organization that guide its conduct over time.
Corporate Level - correct answer The level in an organization where top
managers directs overall strategy for the entire organization.
Cross-Functional Teams - correct answer A small number of people from
different departments in an organization who are mutually accountable to
accomplish a task or common set of performance goals.
, Diversification Analysis - correct answer A technique that helps a firm search
for growth opportunities from song current and new markets as well as current
and new products.
Functional Level - correct answer The level in an organization where groups of
specialists actually create value for the organization.
Goals - correct answer Statements of an accomplishment of a task to be
achieved, often by a specific time.
Market Segmentation - correct answer Involves aggregating prospective buyers
into groups or segments that 1) have common needs and 2) will respond
similarly to a marketing action.
Market Share - correct answer The ratio of sales revenue of the firm to total
sales revenue of all the firms in the industry, including the firm itself.
Marketing Dashboard - correct answer The visual computer display of the
essential information related to achieving a marketing objective.
Marketing Metric - correct answer A measure of the quantitative value or
trend of a marketing activity or result.
Marketing Plan - correct answer A road map for the marketing activities of an
organization for a specified future time period.
Marketing Strategy - correct answer The means by which a marketing goal is to
be achieved, usually characterized by a specific target market and a marketing
program to reach it.
