Stukent Quiz Questions and Exam 1
Questions and Answers 100% Pass
In Freudian theory, this is an individual's internal expression of society's moral code. -
✔✔Superego
____ consists of the inner psychological characteristics that both determine and reflect
how consumers think and act. - ✔✔Personality
Conclusions stemming from psychologists' research into human personality have not
been uniform, but, overall, researchers agree on three principles. Which is not presented
as one of these agreed upon principles? - ✔✔Sine personality is individual, it is not
consistent
This individual identified 16 personality traits that he used to understand and identify
individual differences in personality. - ✔✔Raymond Cattell
T/F: Based on the type of purchase they are exploring, consumers can fall into different
categories of Karen Horney's theory relative to groups of personality types. - ✔✔True
T/F: Trait theory is not among the foundational aspects of customer segmentation. -
✔✔False
Brittie Donald, All Rights Reserved © 2025 1
, Advertisements that focus on the personal benefits of product features tend to appeal to
____. - ✔✔Inner- directed consumers
T/F: Need for cognition (NFC) measures consumers' desire for information processing
and ultimately, thinking. - ✔✔True
T/F: According to psychologists who have explored the motivations behind consumer
innovativeness, social factors are among the four main reasons consumers choose to
accept and adopt new innovations. - ✔✔True
T/F: An understanding of consumer personalities should form the foundation of a
marketer's positioning strategy. - ✔✔True
Which of the following is not one of the four key tenets when considering the study of
consumer behavior? - ✔✔Market research looks narrowly at buyer decisions to simplify
the complexity of consumer behavior
T/F: Brand marketing is the concept of building a differentiated, recognizable identity
for your company. - ✔✔True
The marketing role focused on driving customers into a company's purchase funnel (the
detailed steps in a customer journey from awareness to purchase), pushing them
through that funnel until they make a purchase, and doing to in a cost-effective way. -
✔✔acquisition marketing
Brittie Donald, All Rights Reserved © 2025 2
Questions and Answers 100% Pass
In Freudian theory, this is an individual's internal expression of society's moral code. -
✔✔Superego
____ consists of the inner psychological characteristics that both determine and reflect
how consumers think and act. - ✔✔Personality
Conclusions stemming from psychologists' research into human personality have not
been uniform, but, overall, researchers agree on three principles. Which is not presented
as one of these agreed upon principles? - ✔✔Sine personality is individual, it is not
consistent
This individual identified 16 personality traits that he used to understand and identify
individual differences in personality. - ✔✔Raymond Cattell
T/F: Based on the type of purchase they are exploring, consumers can fall into different
categories of Karen Horney's theory relative to groups of personality types. - ✔✔True
T/F: Trait theory is not among the foundational aspects of customer segmentation. -
✔✔False
Brittie Donald, All Rights Reserved © 2025 1
, Advertisements that focus on the personal benefits of product features tend to appeal to
____. - ✔✔Inner- directed consumers
T/F: Need for cognition (NFC) measures consumers' desire for information processing
and ultimately, thinking. - ✔✔True
T/F: According to psychologists who have explored the motivations behind consumer
innovativeness, social factors are among the four main reasons consumers choose to
accept and adopt new innovations. - ✔✔True
T/F: An understanding of consumer personalities should form the foundation of a
marketer's positioning strategy. - ✔✔True
Which of the following is not one of the four key tenets when considering the study of
consumer behavior? - ✔✔Market research looks narrowly at buyer decisions to simplify
the complexity of consumer behavior
T/F: Brand marketing is the concept of building a differentiated, recognizable identity
for your company. - ✔✔True
The marketing role focused on driving customers into a company's purchase funnel (the
detailed steps in a customer journey from awareness to purchase), pushing them
through that funnel until they make a purchase, and doing to in a cost-effective way. -
✔✔acquisition marketing
Brittie Donald, All Rights Reserved © 2025 2
