Digital Marketing - Stukent mimic Questions
And Answers 100% Correct
Hey! I think it's so cool that we get to work at Buhi together! #awesomeinternship
#soontobecollegegraduates. Anyway, I'm working on a few campaigns and I remember one of
our professors telling us that there's a difference between SEO and paid or PPC keywords. Do
you remember what he said? Keywords for PPC (paid) depend more on search volume,
competition, and search intent as ads are directly competing with competitors over highly used,
purchase-intent keywords. SEO focuses primarily on keyword difficulty.
Hello. I want to ensure that this Backpack campaign does well and it sounds like bids are the
ticket to me. I remember a past digital marketer telling me that bids should stay pretty low, but
can you remind me why we can't put $100 behind a keyword to make sure we get priority?
The maximum CPC bid is the amount the advertiser agrees to pay for a click. The actual
CPC is the amount the advertiser ends up paying when a searcher clicks on his/her ad. These two
amounts are typically different because the actual CPC is usually lower than the maximum CPC.
Competitors may set a high bid, just under yours, with the intent of exhausting your budget
quickly. This enables them to eliminate you as a competitor for the rest of that day or month and
show their ad for a much lower cost per click. For example, if you bid $20 but your competitor
bids $19.98, then you'll pay $19.99 and your budget will be exhausted extremely quickly, kicking
you out of the competition.
, Digital Marketing - Stukent mimic Questions
And Answers 100% Correct
Congratulations on the new job! I've heard a bit about Buhi, and I'm excited to hear more about
the company when we meet up for lunch next week. Some quick questions for you: Are there
criteria for selecting keywords? Which are most important? Should I just choose a bunch that
looks good including my branded keywords? Search volume, suggested bid, competition,
and search intent are the four criteria by which to choose keywords of PPC.
Hey again! So, I have an ad group that's done really well. How do I know if I should lower or
increase my bid to improve keyword performance? Impressions are a key metric for
analyzing keyword performance. When first testing a keyword, getting a low number of
impressions or none at all likely indicates that you're consistently being outbid and need to
increase your bid. Similarly, high impressions mean you're consistently outbidding competitors.
If impressions are too high, then there's a wider gap between your max CPC and average CPC,
which means you might be paying more on average than you would if you had a smaller margin.
What's your strategy to reach your clicks goal for the Backpack campaign? My strategy is
to test new keywords to find winning combinations. I'll replace the lowest performing keywords
with these new words.
I've noticed that my campaign performance is lacking because of my budget constraints. Any
suggestion on how to increase performance without raising my budget? I can think of
And Answers 100% Correct
Hey! I think it's so cool that we get to work at Buhi together! #awesomeinternship
#soontobecollegegraduates. Anyway, I'm working on a few campaigns and I remember one of
our professors telling us that there's a difference between SEO and paid or PPC keywords. Do
you remember what he said? Keywords for PPC (paid) depend more on search volume,
competition, and search intent as ads are directly competing with competitors over highly used,
purchase-intent keywords. SEO focuses primarily on keyword difficulty.
Hello. I want to ensure that this Backpack campaign does well and it sounds like bids are the
ticket to me. I remember a past digital marketer telling me that bids should stay pretty low, but
can you remind me why we can't put $100 behind a keyword to make sure we get priority?
The maximum CPC bid is the amount the advertiser agrees to pay for a click. The actual
CPC is the amount the advertiser ends up paying when a searcher clicks on his/her ad. These two
amounts are typically different because the actual CPC is usually lower than the maximum CPC.
Competitors may set a high bid, just under yours, with the intent of exhausting your budget
quickly. This enables them to eliminate you as a competitor for the rest of that day or month and
show their ad for a much lower cost per click. For example, if you bid $20 but your competitor
bids $19.98, then you'll pay $19.99 and your budget will be exhausted extremely quickly, kicking
you out of the competition.
, Digital Marketing - Stukent mimic Questions
And Answers 100% Correct
Congratulations on the new job! I've heard a bit about Buhi, and I'm excited to hear more about
the company when we meet up for lunch next week. Some quick questions for you: Are there
criteria for selecting keywords? Which are most important? Should I just choose a bunch that
looks good including my branded keywords? Search volume, suggested bid, competition,
and search intent are the four criteria by which to choose keywords of PPC.
Hey again! So, I have an ad group that's done really well. How do I know if I should lower or
increase my bid to improve keyword performance? Impressions are a key metric for
analyzing keyword performance. When first testing a keyword, getting a low number of
impressions or none at all likely indicates that you're consistently being outbid and need to
increase your bid. Similarly, high impressions mean you're consistently outbidding competitors.
If impressions are too high, then there's a wider gap between your max CPC and average CPC,
which means you might be paying more on average than you would if you had a smaller margin.
What's your strategy to reach your clicks goal for the Backpack campaign? My strategy is
to test new keywords to find winning combinations. I'll replace the lowest performing keywords
with these new words.
I've noticed that my campaign performance is lacking because of my budget constraints. Any
suggestion on how to increase performance without raising my budget? I can think of
