Consumer Behavior: Buying, Having, Being, 13th edition
TEST BANK
ST
UV
Consumer Behavior: Buying,
IA
Having, Being, 13th edition
AP
Authors: Michael R. Solomon
PR
◊ ALL CHAPTERS
◊ INSTANT PDF DOWNLOAD💯💯💯
OV
◊ ORIGINAL FROM PUBLISHER
ED
MEDCONNOISSEUR
,Consumer Behavior, 13e (Solomon)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
ST
Answer: B
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
UV
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
IA
behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
AP
Answer: B
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Analytical thinking
PR
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
OV
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
ED
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
1
Copyright © 2023 Pearson Education, Inc.
,4) Which term refers to the bond between product and consumer that is difficult for competitors
to break?
A) brand loyalty
B) custom
C) patronage
D) relationship
Answer: A
Diff: 1
LO: 1.1: Consumer behavior is a process.
ST
AACSB: Application of knowledge
5) Which of the following time periods is encompassed in the study of consumer behavior?
A) prepurchase
UV
B) purchase
C) postpurchase
D) All of the above
Answer: D
Diff: 1
IA
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
6) Which of the following is NOT a stage of the consumption process?
A) desire
AP
B) prepurchase
C) purchase
D) postpurchase
Answer: A
PR
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
7) According to the basic marketing concept, a firm exists to ________, only to the extent that
OV
they understand the people or organizations that will use the products and services they sell.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs
ED
Answer: D
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
2
Copyright © 2023 Pearson Education, Inc.
, 8) Which of the following is NOT considered a demographic?
A) sex
B) income
C) lifestyle
D) occupation
Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
ST
9) A transaction in which two or more organizations or people give and receive something of
value is called ________.
A) buyer behavior
UV
B) an exchange
C) perception
D) consumer perspective
Answer: B
Diff: 1
IA
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
10) ________ are statistics that measure observable aspects of population.
A) Psychographics
AP
B) Lifestyles
C) Demographics
D) Benefits
Answer: C
PR
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
11) When a transaction occurs between two or more organizations or people who give and
OV
receive something of value, an exchange has taken place.
Answer: TRUE
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
ED
12) According to the definition of consumer behavior, how a consumer disposes of an idea and
accepts another is part of consumer behavior.
Answer: TRUE
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
3
Copyright © 2023 Pearson Education, Inc.
TEST BANK
ST
UV
Consumer Behavior: Buying,
IA
Having, Being, 13th edition
AP
Authors: Michael R. Solomon
PR
◊ ALL CHAPTERS
◊ INSTANT PDF DOWNLOAD💯💯💯
OV
◊ ORIGINAL FROM PUBLISHER
ED
MEDCONNOISSEUR
,Consumer Behavior, 13e (Solomon)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
ST
Answer: B
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
UV
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
IA
behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
AP
Answer: B
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Analytical thinking
PR
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
OV
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
ED
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
1
Copyright © 2023 Pearson Education, Inc.
,4) Which term refers to the bond between product and consumer that is difficult for competitors
to break?
A) brand loyalty
B) custom
C) patronage
D) relationship
Answer: A
Diff: 1
LO: 1.1: Consumer behavior is a process.
ST
AACSB: Application of knowledge
5) Which of the following time periods is encompassed in the study of consumer behavior?
A) prepurchase
UV
B) purchase
C) postpurchase
D) All of the above
Answer: D
Diff: 1
IA
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
6) Which of the following is NOT a stage of the consumption process?
A) desire
AP
B) prepurchase
C) purchase
D) postpurchase
Answer: A
PR
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
7) According to the basic marketing concept, a firm exists to ________, only to the extent that
OV
they understand the people or organizations that will use the products and services they sell.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs
ED
Answer: D
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
2
Copyright © 2023 Pearson Education, Inc.
, 8) Which of the following is NOT considered a demographic?
A) sex
B) income
C) lifestyle
D) occupation
Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
ST
9) A transaction in which two or more organizations or people give and receive something of
value is called ________.
A) buyer behavior
UV
B) an exchange
C) perception
D) consumer perspective
Answer: B
Diff: 1
IA
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
10) ________ are statistics that measure observable aspects of population.
A) Psychographics
AP
B) Lifestyles
C) Demographics
D) Benefits
Answer: C
PR
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
11) When a transaction occurs between two or more organizations or people who give and
OV
receive something of value, an exchange has taken place.
Answer: TRUE
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
ED
12) According to the definition of consumer behavior, how a consumer disposes of an idea and
accepts another is part of consumer behavior.
Answer: TRUE
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
3
Copyright © 2023 Pearson Education, Inc.
