Hubspot: Inbound Marketing UPDATED
Questions and CORRECT Answers
What do buying insights reveal? - CORRECT ANSWER - - Which buyers are receptive,
and which will ignore you
- Which aspects of your solution are relevant
- What attitudes prevent your buyers from considering your solutions
- What resources your buyers trust as they evaluate their options
- Which buyers are involved in the decision and how much influence they wield
The Benefits of Content Distribution Goals - CORRECT ANSWER - - Set the tone of
your distribution strategy
- Help you choose the few most effective channels
- Remind your team of what's important
- Help you develop a focused strategy
How to Set an Effective Content Distribution Goal - CORRECT ANSWER - 1. Identify a
purpose
2. Craft a SMART goal.
Explicit segmentation is synonymous with ______. - CORRECT ANSWER - explicit
segmentation is synonymous with causation."
Implicit segmentation is synonymous with ______. - CORRECT ANSWER - "Implicit
segmentation is synonymous with correlation
How can you ensure your blog content initiates action? - CORRECT ANSWER - - Use
actionable and specific language.
- Design your CTA to stand out.
, How does the full path attribution model calculate credit? - CORRECT ANSWER - Full-
path gives 22.5% of credit to:first interaction
interaction that created the contact
interaction that created the deal
interaction that closed the deal
Then, it distributes the remaining 10% evenly across all other interactions
How does the linear attribution model calculate credit? - CORRECT ANSWER - Linear
looks at all interactions a prospect had before the conversion and gives equal credit to each
interaction.
If you're trying to improve customer lifetime value, which phase should you focus on in your
marketing flywheel? - CORRECT ANSWER - Delight - If you're looking to improve your
customer retention, customer lifetime value, and referrals
Leveraging the data that's already accessible to you is a part of which step of implementing
behavioral marketing and customer segmentation? - CORRECT ANSWER - Define the
interactions you want to track
Using software to check my writing for tone, level of formality, and fluency is an example of
what? - CORRECT ANSWER - (Maybe) content marketing software
What are some ways you can deliver personalized experiences to your visitors? Select all that
apply - CORRECT ANSWER - - Gather valuable information to provide a personalized
experience.
-Website and email personalization
What is an attribution model? - CORRECT ANSWER - lets you apply different credit to
each interaction according to the model's rules.
Questions and CORRECT Answers
What do buying insights reveal? - CORRECT ANSWER - - Which buyers are receptive,
and which will ignore you
- Which aspects of your solution are relevant
- What attitudes prevent your buyers from considering your solutions
- What resources your buyers trust as they evaluate their options
- Which buyers are involved in the decision and how much influence they wield
The Benefits of Content Distribution Goals - CORRECT ANSWER - - Set the tone of
your distribution strategy
- Help you choose the few most effective channels
- Remind your team of what's important
- Help you develop a focused strategy
How to Set an Effective Content Distribution Goal - CORRECT ANSWER - 1. Identify a
purpose
2. Craft a SMART goal.
Explicit segmentation is synonymous with ______. - CORRECT ANSWER - explicit
segmentation is synonymous with causation."
Implicit segmentation is synonymous with ______. - CORRECT ANSWER - "Implicit
segmentation is synonymous with correlation
How can you ensure your blog content initiates action? - CORRECT ANSWER - - Use
actionable and specific language.
- Design your CTA to stand out.
, How does the full path attribution model calculate credit? - CORRECT ANSWER - Full-
path gives 22.5% of credit to:first interaction
interaction that created the contact
interaction that created the deal
interaction that closed the deal
Then, it distributes the remaining 10% evenly across all other interactions
How does the linear attribution model calculate credit? - CORRECT ANSWER - Linear
looks at all interactions a prospect had before the conversion and gives equal credit to each
interaction.
If you're trying to improve customer lifetime value, which phase should you focus on in your
marketing flywheel? - CORRECT ANSWER - Delight - If you're looking to improve your
customer retention, customer lifetime value, and referrals
Leveraging the data that's already accessible to you is a part of which step of implementing
behavioral marketing and customer segmentation? - CORRECT ANSWER - Define the
interactions you want to track
Using software to check my writing for tone, level of formality, and fluency is an example of
what? - CORRECT ANSWER - (Maybe) content marketing software
What are some ways you can deliver personalized experiences to your visitors? Select all that
apply - CORRECT ANSWER - - Gather valuable information to provide a personalized
experience.
-Website and email personalization
What is an attribution model? - CORRECT ANSWER - lets you apply different credit to
each interaction according to the model's rules.
