WGU DIGITAL MARKETING SCIENCE -
D378 (SCORED) A+
1 of 20
Ter
m
Google's four micro-moment categories are as follows:
Give this one a try
later!
I-want-to-know; I-want-to-go; I- Incorporate keywords into posts,
want-to-do; and I-want-to- Include visually appealing content
buy moments.
, What is the organization's It renders the same content in
reason for existence? different ways for different
devices.
Don't
know?
2 of 20
Term
Pros of Multivariate Testing:
Give this one a try later!
When a searcher conducts a navigational query, their intent is to
locate a specific website. Navigational queries account for
approximately 10 percent of all search queries.
Platform testing is used to determine whether a solution, such as marketing
automation software, is functioning accordingly and syncing properly
with a
CRM* system. Technical issues may arise in platform testing that can
affect the accuracy of marketing metrics, though we will not get
deeper into those issues here. Just know that some technical issues
can lead to false conclusions about a campaign or test and that these
issues are platform-related.
The first step in repurposing content is determining which pieces of
content can succeed in other formats. Once you have identified pieces
of content that you want to repurpose, you can begin to update or
reformat the content for another marketing channel.
, Lets you test the impact of small, subtle
changes Lets you see how each element
affects all others
Allows a better understanding of how your campaigns are working
overall Helpful in adjusting and refining a campaign that's already
underway
Don't
know?
3 of 20
Term
What are two advantages of multivariate testing?
Give this one a try later!
Data sampling* is used in web
analytics programs, as it is
inexpensive and provides Multiple related keywords used
valuable insight into how well sparingly
a website is
performing.
Many small elements
Ads may contain more can be isolated to
awkward phrasing. understand the effects.,
It refines campaigns that
are currently underway.
Don't
know?
D378 (SCORED) A+
1 of 20
Ter
m
Google's four micro-moment categories are as follows:
Give this one a try
later!
I-want-to-know; I-want-to-go; I- Incorporate keywords into posts,
want-to-do; and I-want-to- Include visually appealing content
buy moments.
, What is the organization's It renders the same content in
reason for existence? different ways for different
devices.
Don't
know?
2 of 20
Term
Pros of Multivariate Testing:
Give this one a try later!
When a searcher conducts a navigational query, their intent is to
locate a specific website. Navigational queries account for
approximately 10 percent of all search queries.
Platform testing is used to determine whether a solution, such as marketing
automation software, is functioning accordingly and syncing properly
with a
CRM* system. Technical issues may arise in platform testing that can
affect the accuracy of marketing metrics, though we will not get
deeper into those issues here. Just know that some technical issues
can lead to false conclusions about a campaign or test and that these
issues are platform-related.
The first step in repurposing content is determining which pieces of
content can succeed in other formats. Once you have identified pieces
of content that you want to repurpose, you can begin to update or
reformat the content for another marketing channel.
, Lets you test the impact of small, subtle
changes Lets you see how each element
affects all others
Allows a better understanding of how your campaigns are working
overall Helpful in adjusting and refining a campaign that's already
underway
Don't
know?
3 of 20
Term
What are two advantages of multivariate testing?
Give this one a try later!
Data sampling* is used in web
analytics programs, as it is
inexpensive and provides Multiple related keywords used
valuable insight into how well sparingly
a website is
performing.
Many small elements
Ads may contain more can be isolated to
awkward phrasing. understand the effects.,
It refines campaigns that
are currently underway.
Don't
know?
