DECA Performance Indicators MTDM
Practice Exam Answered Correctly.
Explain the concept of market and market identification. - Answer A market is a group of consumers
who have a common interest, need or want of a given good or service. This group of consumers also
must be able to purchase the product. Identifying a market is an important activity in marketing as
products will not appeal to everyone. Marketers identify markets' common interests by classifying
consumer's demographic, geographic and psychographic information. Examples of this information
include age, income, education, zip code, buying behavior, and leisure activities.
Identify the elements of the promotional mix. - Answer There are five main elements of the
promotional mix, which can be remembered using the acronym PPADS. Personal selling is when sales
representatives sell products by communicating directly with the consumer. Public relations involve
managing the company's perceived image through non-paid advertising and different media channels.
Advertising is any paid, non-personal activity that serves to promote the product. Direct marketing is
advertising that is targeted at groups of potential consumers, using market segmentation. Sales
promotion involves limited time offers that are used to promote sales. The elements of the promotion
mix are personal selling, advertising, public relations, and sales promotion. Personal selling is direct
contact between a salesperson and customer. Advertising is a form of nonpersonal promotion. Public
relations is the development of a favorable image for a company, its products or its policies. Sales
promotion includes activities that are used to create purchases and sales not related to the other types
of promotion.
Describe factors used by marketers to position products/services. - Answer When choosing how to
present a product, several factors must be taken into account. The first is the price and quality desired;
the low prices or the high quality may be stressed. Another factor is the features and benefits of the
product; a desirable trait that consumers would believe they would gain from using the product would
be stressed. As well, the product in relation to competing products could be a key point; if the product is
superior due to design, it would help to solidify the company's advantage. Finally, the connections to
other products in the product line could be a factor that would help to promote more than one product
at a time.
Explain the role of customer services as a component of selling relationships. - Answer Customer
service is the direct link between the business and the consumer. When consumers have questions,
complaints, or comments about the product or their shopping experience, they will contact customer
service and inform them. It is important that employees working in customer service are positive,
compassionate, understanding, and able to solve any problems that may arise. It is also important that
customer service is available to the consumer at all times. By providing a reliable, helpful customer
service for consumers, businesses can improve the overall shopping experience.
Practice Exam Answered Correctly.
Explain the concept of market and market identification. - Answer A market is a group of consumers
who have a common interest, need or want of a given good or service. This group of consumers also
must be able to purchase the product. Identifying a market is an important activity in marketing as
products will not appeal to everyone. Marketers identify markets' common interests by classifying
consumer's demographic, geographic and psychographic information. Examples of this information
include age, income, education, zip code, buying behavior, and leisure activities.
Identify the elements of the promotional mix. - Answer There are five main elements of the
promotional mix, which can be remembered using the acronym PPADS. Personal selling is when sales
representatives sell products by communicating directly with the consumer. Public relations involve
managing the company's perceived image through non-paid advertising and different media channels.
Advertising is any paid, non-personal activity that serves to promote the product. Direct marketing is
advertising that is targeted at groups of potential consumers, using market segmentation. Sales
promotion involves limited time offers that are used to promote sales. The elements of the promotion
mix are personal selling, advertising, public relations, and sales promotion. Personal selling is direct
contact between a salesperson and customer. Advertising is a form of nonpersonal promotion. Public
relations is the development of a favorable image for a company, its products or its policies. Sales
promotion includes activities that are used to create purchases and sales not related to the other types
of promotion.
Describe factors used by marketers to position products/services. - Answer When choosing how to
present a product, several factors must be taken into account. The first is the price and quality desired;
the low prices or the high quality may be stressed. Another factor is the features and benefits of the
product; a desirable trait that consumers would believe they would gain from using the product would
be stressed. As well, the product in relation to competing products could be a key point; if the product is
superior due to design, it would help to solidify the company's advantage. Finally, the connections to
other products in the product line could be a factor that would help to promote more than one product
at a time.
Explain the role of customer services as a component of selling relationships. - Answer Customer
service is the direct link between the business and the consumer. When consumers have questions,
complaints, or comments about the product or their shopping experience, they will contact customer
service and inform them. It is important that employees working in customer service are positive,
compassionate, understanding, and able to solve any problems that may arise. It is also important that
customer service is available to the consumer at all times. By providing a reliable, helpful customer
service for consumers, businesses can improve the overall shopping experience.
