CMP Exam Study Questions and
100% Correct Answers
You work for a gas utility and safety is taken seriously given the dangerous nature of the
product. Your Chief Safety Officer asked you to implement an employee safety
communication campaign to improve the company's safety record. The key metric that
should be tracked during the campaign is:
A. employee survey responses about intent to change safety behavior
B. readership levels of a new employee safety web portal.
C. attendance at the campaign's safety kick-off meeting.
D. the number of safety incidents before and after the campaign - Answer D. the
number of safety incidents before and after the campaign
SMART objectives in a communication plan should be:
A. specific, measurable, attainable, realistic and timely.
B. specific, measurable, accurate, realistic and timely.
C. specific, meaningful, attainable, realistic and timely.
D. specific, measurable, attainable, realistic and tactful - Answer A. specific, measurable,
attainable, realistic and timely.
The fundamental purpose of a strategic communications plan is to:
A. maximize awareness of the organization across a broad range of media.
B. develop new business activity through communications.
,C. align communications activity with the business goals of the organization.
D. develop new audiences through communications initiatives. - Answer C.
align communications activity with the business goals of the organization.
SWOT, as in SWOT analysis, stands for:
A. Stakeholders, Work plans, Objectives, and Tools.
B. Solutions, Weaknesses, Obstacles, and Threats.
C. Strategies, Work plans, Objectives, and Timelines.
D. Strengths, Weaknesses, Opportunities, and Threats - Answer D.
Strengths, Weaknesses, Opportunities, and Threats
When implementing a communication program, which of the following steps
should come first in the process?
A. Selecting the right communication channels
B. Determine the key messages to communicate
C. Assessment of the situation
D. Determine the key players and budget - Answer C. Assessment of the situation
Which of the following communication channels is best for communicating
organizational transformation issues?
A. Face-to-face communication
B. Social media
C. Print media
D. All-hands electronic meeting - Answer A. Face-to-face communication
Which of the following statements best describes what communications
professionals should consider when selecting a communication metric
,A. How much of the company's financial capital it will
consume B. Which metric is easiest to measure
C. How it supports the company's business objectives
D. The number of communications staff - Answer C. How it supports the
company's business objectives
All freight traveling between countries must be accompanied by which of the following:
a. an attorney
b. an event rep
c. descriptive documentation
d. photographs of the contents - Answer c. descriptive documentation
The content of an event is determined by
a. objectives
b. audience
c. budget
d. suppliers - Answer a. objectives
DMCs and destination marketing organizations can provide guidelines on:
a. hiring and contracting
b. recruitment and retention
c. marketing and advertising
d. evaluating and auditing - Answer a. hiring and contracting
All of the following are tools that successful teams must have except:
a. fair compensation
b. clear direction from leaders
, c. a common goal
d. good orientation - Answer a. fair compensation
Instead of 1,945, you wrote 1,954 in an online publication. The error has gone
unnoticed so far. You should:
A. correct the error after another higher-priority work has been completed and
notify your supervisor.
B. immediately have the error corrected and notify your supervisor. C. notify your
supervisor immediately, explain that you noticed an error and seek advice.
D. determine if the error is significant enough to warrant correction. - Answer B.
immediately have the error corrected and notify your supervisor.
You create a communication strategy for a public event and are presenting the idea to
your organization's board of directors. They ask if you can guarantee the attendance
figure that you set in the goals and objectives. You should respond that:
A. you are excited, given the tactics, and believe that you have an opportunity to
entice the number of attendees you project.
B. you have researched other similar events, and, given the tactics, are confident
and can almost guarantee the attendance objective stated.
C. attendance can be influenced by several factors including location, cost,
timeliness, popularity and others.
D. while you believe your projection is realistic given the tactics, you can't guarantee
the number of attendees. - Answer D. while you believe your projection is realistic given
the tactics, you can't guarantee the number of attendees.
You are project manager and editor for the company's annual report and receive the
draft copy from many internal stakeholders, including your HR colleagues. They supply
you with data on the employee engagement survey that paints a considerably more
positive picture than you know to be the reality in the company. You also know that
100% Correct Answers
You work for a gas utility and safety is taken seriously given the dangerous nature of the
product. Your Chief Safety Officer asked you to implement an employee safety
communication campaign to improve the company's safety record. The key metric that
should be tracked during the campaign is:
A. employee survey responses about intent to change safety behavior
B. readership levels of a new employee safety web portal.
C. attendance at the campaign's safety kick-off meeting.
D. the number of safety incidents before and after the campaign - Answer D. the
number of safety incidents before and after the campaign
SMART objectives in a communication plan should be:
A. specific, measurable, attainable, realistic and timely.
B. specific, measurable, accurate, realistic and timely.
C. specific, meaningful, attainable, realistic and timely.
D. specific, measurable, attainable, realistic and tactful - Answer A. specific, measurable,
attainable, realistic and timely.
The fundamental purpose of a strategic communications plan is to:
A. maximize awareness of the organization across a broad range of media.
B. develop new business activity through communications.
,C. align communications activity with the business goals of the organization.
D. develop new audiences through communications initiatives. - Answer C.
align communications activity with the business goals of the organization.
SWOT, as in SWOT analysis, stands for:
A. Stakeholders, Work plans, Objectives, and Tools.
B. Solutions, Weaknesses, Obstacles, and Threats.
C. Strategies, Work plans, Objectives, and Timelines.
D. Strengths, Weaknesses, Opportunities, and Threats - Answer D.
Strengths, Weaknesses, Opportunities, and Threats
When implementing a communication program, which of the following steps
should come first in the process?
A. Selecting the right communication channels
B. Determine the key messages to communicate
C. Assessment of the situation
D. Determine the key players and budget - Answer C. Assessment of the situation
Which of the following communication channels is best for communicating
organizational transformation issues?
A. Face-to-face communication
B. Social media
C. Print media
D. All-hands electronic meeting - Answer A. Face-to-face communication
Which of the following statements best describes what communications
professionals should consider when selecting a communication metric
,A. How much of the company's financial capital it will
consume B. Which metric is easiest to measure
C. How it supports the company's business objectives
D. The number of communications staff - Answer C. How it supports the
company's business objectives
All freight traveling between countries must be accompanied by which of the following:
a. an attorney
b. an event rep
c. descriptive documentation
d. photographs of the contents - Answer c. descriptive documentation
The content of an event is determined by
a. objectives
b. audience
c. budget
d. suppliers - Answer a. objectives
DMCs and destination marketing organizations can provide guidelines on:
a. hiring and contracting
b. recruitment and retention
c. marketing and advertising
d. evaluating and auditing - Answer a. hiring and contracting
All of the following are tools that successful teams must have except:
a. fair compensation
b. clear direction from leaders
, c. a common goal
d. good orientation - Answer a. fair compensation
Instead of 1,945, you wrote 1,954 in an online publication. The error has gone
unnoticed so far. You should:
A. correct the error after another higher-priority work has been completed and
notify your supervisor.
B. immediately have the error corrected and notify your supervisor. C. notify your
supervisor immediately, explain that you noticed an error and seek advice.
D. determine if the error is significant enough to warrant correction. - Answer B.
immediately have the error corrected and notify your supervisor.
You create a communication strategy for a public event and are presenting the idea to
your organization's board of directors. They ask if you can guarantee the attendance
figure that you set in the goals and objectives. You should respond that:
A. you are excited, given the tactics, and believe that you have an opportunity to
entice the number of attendees you project.
B. you have researched other similar events, and, given the tactics, are confident
and can almost guarantee the attendance objective stated.
C. attendance can be influenced by several factors including location, cost,
timeliness, popularity and others.
D. while you believe your projection is realistic given the tactics, you can't guarantee
the number of attendees. - Answer D. while you believe your projection is realistic given
the tactics, you can't guarantee the number of attendees.
You are project manager and editor for the company's annual report and receive the
draft copy from many internal stakeholders, including your HR colleagues. They supply
you with data on the employee engagement survey that paints a considerably more
positive picture than you know to be the reality in the company. You also know that
