wilcox exam 2 | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+

wilcox exam 2 | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+ Behavioral segmentation includes all of the following except: - Answer - b) geographic location In the process of audience segmentation, an advertisers' best prospects are identified based on three elements. Which of the following is correct - Answer -a) identifiable needs, problems or values, accessibility through media, profit potential We discussed three components in terms of creative strategy execution. Which of the following best describes those components? - Answer -c) Appeal, attitude, action The fastest growing segment on the internet are the "under-15s". - Answer -b) False The Brain Reserve and Trend W are NY based marketing consulting firms that specialize in identifying and applying trends which would be most useful for - Answer -c) seeking new costumers The advertising agency most well known for their use of characters as brand representatives was - Answer -e) None of the aboveSurprisingly Americans spend more in restaurants than in grocery stores. - Answer -a) true When asked what he looks for in creative people, Bill Bernbach said he looks most for: - Answer -e) none of the above Which of the following would not be answered by the Creative Brief? - Answer -e) What awareness level is a