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Telus International Study Guide Complete Solutions

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Telus International Study Guide Complete Solutions Main Content (MC) Definition: Any section of a webpage that directly supports its intended purpose. This can include text, images, videos, interactive features (like calculators or games), or user-generated content such as videos, reviews, and articles contributed by users. (Reference: Section 2.4.1) Control of MC: Webmasters typically have control over the Main Content of the page, except for user generated content. ️ Supplementary Content (SC) Definition: Content that enhances the user experience on the page but does not directly contribute to achieving the page's goal. This content is managed by webmasters and plays an essential role in the user experience. Role of Ads: Advertisements can contribute to a good user experience. ️ Advertisements/Monetization (Ads) Definition: Content and/or links displayed with the intent to generate revenue from the page. Just having ads is not, on its own, a basis for determining quality ratings (either High or Low). Cost of Content Creation: Without advertising and monetization, some webpages might not survive because it requires financial resources to maintain a website and produce high-quality content. ️ Control Over Ads: Webmasters may not always directly manage the content of the ads. ️ Classification of Reviews: On certain webpages, reviews might be classified as MC, whereas on others, they may be considered SC. Use your judgment based on the purpose of the page. ️ Trustworthiness of Sources Discrepancies: When there is a conflict between how a website presents itself and what reputable independent sources report about it, trust the independent sources. ️ Navigating Home Pages: Even some High or Highest quality pages may lack clear links to the homepage. (Reference: Section 2.5.1) ️ Finding the Homepage: If a link to the homepage is missing, you can modify the URL by removing everything to the right of extensions like ".com," ".org," ".net," ".info," etc., and then refresh the page. ️ Choosing a Homepage Candidate: When multiple homepage options are available, select the one that provides the most relevant information regarding the specific webpage in question. ️ Website Ownership and Responsibility Content Responsibility: Every page is part of a website, and it should be clear who is responsible for the content on the page and who manages the website: Typically, a business or organization, rather than an individual. ️ Content Creation on Platforms: For platforms like Facebook, it is necessary to look at individual pages to determine the author(s) or creator(s) of the content. This is crucial because the main content on many pages is user-generated while the business manages the site. ️ Checks for Shopping Websites Information to Look For: For shopping sites, be on the lookout for contact details, including the store’s policies regarding payments, exchanges, and returns. ️ Locating Contact Information: To find customer service or contact details for a website, begin with the homepage. ️ Website Reputation Foundation of Reputation: The reputation of a website is shaped by the experiences of actual users and the insights of experts in the website’s subject area. ️ Understanding Reputation: Being aware of a website’s and content creator’s reputation can provide clarity on what the site is renowned for, thereby indicating how effectively it fulfills its purpose. ️ PQ Ratings and Reputation Sources Objective for Ratings: For Page Quality ratings, seek out independent sources of reputation information concerning the website and the Main Content creator instead of relying solely on the website's or the creator's own claims. ️ Evidence of Positive Reputation: Prestigious recognition or a record of high-quality original reporting can provide strong evidence of a positive reputation. For example, a notable newspaper with a corresponding website may have received such accolades. ️ Biographical Information Articles: These can serve as valuable refere

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Telus International Study Guide Complete Solutions
Main Content (MC)

Definition: Any section of a webpage that directly supports its intended purpose. This can include text,
images, videos, interactive features (like calculators or games), or user-generated content such as
videos, reviews, and articles contributed by users. (Reference: Section 2.4.1)



Control of MC: Webmasters typically have control over the Main Content of the page, except for user-
generated content. ✔️



Supplementary Content (SC)

Definition: Content that enhances the user experience on the page but does not directly contribute to
achieving the page's goal. This content is managed by webmasters and plays an essential role in the user
experience.



Role of Ads: Advertisements can contribute to a good user experience. ✔️



Advertisements/Monetization (Ads)

Definition: Content and/or links displayed with the intent to generate revenue from the page. Just
having ads is not, on its own, a basis for determining quality ratings (either High or Low).



Cost of Content Creation: Without advertising and monetization, some webpages might not survive
because it requires financial resources to maintain a website and produce high-quality content. ✔️



Control Over Ads: Webmasters may not always directly manage the content of the ads. ✔️



Classification of Reviews: On certain webpages, reviews might be classified as MC, whereas on others,
they may be considered SC. Use your judgment based on the purpose of the page. ✔️



Trustworthiness of Sources

Discrepancies: When there is a conflict between how a website presents itself and what reputable
independent sources report about it, trust the independent sources. ✔️

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