Consumer Behavior Final Test
_____ refers to the meanings we assign to sensory stimuli.
a. Contrast
b. Cues
c. Perception
d. Interpretation - ANSWER-d. interpretation
______ are universally recognized ideas and behavioral patterens
a. Detached
b. Aggressive
c. Compliant
d. Archetypes - ANSWER-d. archetypes
________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates
their self on those qualities.
a. Self-ego
b. Actual self
c. Self-concept
d. Self-esteem - ANSWER-c. self-concept
1. _____ is a lasting, general evaluation of people, objects, advertisements, or issues.
a. An object
b. An attitude
c. An image
d. A power - ANSWER-b. an attitude
1. According to the consumer behavior model presented in the text, the _____ includes the shopping
experience, point-of-purchase stimuli, and sales interactions.
a. Antecedent state
b. Cognitive process
c. Purchase environment
d. Post-purchase environment - ANSWER-c. purchase environment
A buck in consumer decision making is_____.
a. Affective
, Consumer Behavior Final Test
b. Cognitive
c. Habitual
d. All of the above - ANSWER-d. all of the above
A buying decisions made by organizational buying is called ____.
a. Straight rebuy
b. Modified rebuy
c. New buy
d. All of the above - ANSWER-d. all of the above
A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new
product are both examples of ______.
a. Shopping orientations
b. POP stimuli
c. Retail theming
d. Pretailing - ANSWER-b. POP stimuli
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in
_______ decision making?
a. Affective
b. Cognitive
c. Habitual
d. Limited - ANSWER-b. cognitive
A garage sale is an example of what is called _____.
a. Renewing
b. The profit motive
c. Casting away
d. Lateral recycling - ANSWER-d. lateral recycling
A manufacturing cost decrease and the amount of products that people accumulate goes up, consumers
increasingly want to buy things that will provide ____ value.
a. Hedonic
b. Embedded
c. Referent
_____ refers to the meanings we assign to sensory stimuli.
a. Contrast
b. Cues
c. Perception
d. Interpretation - ANSWER-d. interpretation
______ are universally recognized ideas and behavioral patterens
a. Detached
b. Aggressive
c. Compliant
d. Archetypes - ANSWER-d. archetypes
________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates
their self on those qualities.
a. Self-ego
b. Actual self
c. Self-concept
d. Self-esteem - ANSWER-c. self-concept
1. _____ is a lasting, general evaluation of people, objects, advertisements, or issues.
a. An object
b. An attitude
c. An image
d. A power - ANSWER-b. an attitude
1. According to the consumer behavior model presented in the text, the _____ includes the shopping
experience, point-of-purchase stimuli, and sales interactions.
a. Antecedent state
b. Cognitive process
c. Purchase environment
d. Post-purchase environment - ANSWER-c. purchase environment
A buck in consumer decision making is_____.
a. Affective
, Consumer Behavior Final Test
b. Cognitive
c. Habitual
d. All of the above - ANSWER-d. all of the above
A buying decisions made by organizational buying is called ____.
a. Straight rebuy
b. Modified rebuy
c. New buy
d. All of the above - ANSWER-d. all of the above
A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new
product are both examples of ______.
a. Shopping orientations
b. POP stimuli
c. Retail theming
d. Pretailing - ANSWER-b. POP stimuli
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in
_______ decision making?
a. Affective
b. Cognitive
c. Habitual
d. Limited - ANSWER-b. cognitive
A garage sale is an example of what is called _____.
a. Renewing
b. The profit motive
c. Casting away
d. Lateral recycling - ANSWER-d. lateral recycling
A manufacturing cost decrease and the amount of products that people accumulate goes up, consumers
increasingly want to buy things that will provide ____ value.
a. Hedonic
b. Embedded
c. Referent
