CM 313 Corporate COM Exam with correct 100% correct answers 2024

The use of ___________ is based, in part, on the belief that the term is broader than public relations, and encompasses all communications of the company. - correct answer corporate communications Public information and __________ are the most widely used terms by nonprofits, universities, and government agencies. - correct answer public affairs What person deals exclusively with placement of stories in the media? - correct answer Publicist Initially its meaning was restricted to what often were considered the unethical and misleading activities and tactics of political campaign consultants. Today, however, the scope of this word has expanded. Which word is the statement referring to? - correct answer Spin One key word which is used to define public relations is ___________, since public relations activity is intentional. - correct answer deliberate Six key components or steps link the cycle of public relations. The step in which public relations staff begin to plan a communications program that will further the organization's objectives is called - correct answer programming Determining attitudes and behaviors of the public in order to plan public relations strategies is one aspect of public relations that individuals do according to PRSA (Public Relations Society of America). This aspect can also be called _________ in simple terms. - correct answer research If a PR campaign of an organization failed to have any impact as it did not address the needs of the target audience at all, then which key skill did the PR personnel of that organization lack? - correct answer Research ability A company hired a PR expert to organize its annual employee-appreciation day and asked that he stay within a certain budget. Even though the PR practitioner found the budget comfortable when accepting the responsibility, at the end of the event he realized he had spent way more money than what the organization approved. Which key PR skill did this person lack? - correct answer Planning expertise Donnoly, the new public relations intern, was tasked with drafting a message that her boss was going to put out on her company's Facebook page. The message, even though good, was filled with spelling mistakes. Which skill was she missing that is necessary for a successful public relations career? - correct answer writing skill O'Reilly was in charge of the launch event of the new product line of his company. Since it was a big event, he could not keep track of everything and as a result, he overshot his stipulated budget because he lacked - correct answer planning expertise A PR firm was awarded an account for a cereal manufacturer's new children's cereal. The firm is tasked with creating a campaign which would compel children to ask their parents to buy the cereal, even though it is not particularly healthy. Since it was a well-paying account, though, the firm accepted it. Which of the key aspects that define public relations did the firm ignore? - correct answer public interest After the completion of a public relations campaign of a garment's new brand, the sales figures were analyzed to see if the campaign made an impact. After studying the figures, the PR team attempted to come up with a better campaign. Which step of the public relations process are they currently in, and why? - correct answer Assessment; as the analysis of the sales figures made the PR team conclude that additional efforts are needed to better the campaign A PR firm is looking to hire a new team member. It is looking for someone who knows about podcasting, and has search engine optimization experience. Which essential PR skill is the firm primarily looking for? - correct answer expertise in social media A candidate approached a public relations firm to guide his campaign for a run at the governor's mansion. Before the firm committed and formulated a campaign strategy, it decided to gather a group of people and ask them questions about the candidate to learn what the public thought about the candidate. Which step of the public relations process is the firm currently in, and why? - correct answer Research and analysis; because the firm is seeking inputs that will help it determine the extent of the PR opportunity that the candidate possesses In the 1800s, American railroads made use of media relations to boost - correct answer profits "Public relations strategies were applied in the abolition movement to ban slavery." In this scenario, which theme of public relations was used? - correct answer advocacy (support for) Which period is regarded as the golden age of the press agent in the United States of America? - correct answer 1800s