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In 1991, Walmart became an international company when it opened a Sam's Club near Mexico City. Just two years later, Walmart international was created period since venturing into Mexico in 1991, Walmart international has grown somewhat erratically. During the 1990s, the retailer exported its big box, low price model, an approach the economy expected to be as successful in foreign markets as it was in the United states. Although Walmart has had success in several overseas markets, this success has been far from universal. For example, in Mexico, China, and the UK, the company's efforts to offer the lowest price to customers backfired because of resistance from established retailers. And in Germany, Walmart could not seem to fit its model to local tastes and preferences. In Japan, its joint venture had a series of setbacks, many related to buying habits for which the Walmart model did not respond well. In Mexico, three In addition, labor advocates and environmentalists have created headaches for the US behemoth, making continued expansion both cumbersome and expensive. For instance, in 2006, Walmart faced a strong a public relations campaign from the all China Federation of trade unions or ACFTU, over Walmart refusal to let its workers in China unionize. Walmart was eventually forced to concede, perhaps because the Chinese government also lent its weight to the ACFTU's campaign in its effort to establish unions in all foreign funded enterprises throughout the country. Despite its public battle with the ACFTU, Walmart China received the award for best employer for the FMCG and retail industry, just ten years later in 2016. As Walmart heads into the 2020 decade and continues to expand its global operations, analysts are curious to see how the company is received and whether consumers opinions in fragmented market settings