BAS 282: Marketing Research: SmartBook

Which of the following statements are true about the marketing research process? Correct Answers *Marketing research involves identifying, collecting, interpreting, and reporting data. *Marketers use data from marketing research to identify trends, uncover new opportunities, and better serve customers. List the steps in the marketing research process in order from first to last, with the first step at the top and the last step at the bottom. Correct Answers 1. Problem Definition 2. Plan Development 3. Data Collection 4. Data Analysis 5. Taking Action The first step in the marketing research process is ______. During this step, researchers must choose research objectives that are specific and ______. Correct Answers problem definition; measurable What is another name for plan development? Correct Answers Research design Causal research investigates how an independent variable, known as the ______, affects a particular dependent variable, known as the ______. Correct Answers cause; effect A key benefit of the marketing research process lies in its proven ability to ______. Correct Answers help shape where a company focuses its efforts and resources Which is the next step of the marketing research process after you have developed a plan? Correct Answers Collecting data