UCLA Comm 10 Final()Questions & Answers 100% Correct

20th Century - ANSWERGreatest boom Invention of digital medias (wake up to clock radio, watch netflix etc.) "massiest of mass media is TV" Mass Media distinction: Content - ANSWERSpecific info you need/ want (The "vote guide" in a newspaper, The weather determines how you'll dress in a day) Mass Media distinction: Medium - ANSWERSomething tied to the general nature of the medium, or conditions of its use. (Movie theater provides the function of a date no matter the content of the movie) Mass media distinction: Manifest - ANSWERObvious intended function (Car ad to make people buy the car) Mass media distinction: Latent - ANSWERHidden/ subtle function, unintended (The car ad shows people who bought it previously that it was a good purchase) Societal Functions of Mass Media (Possible Essay) - ANSWER1. Status Conferral -(Legitimize status on person or idea) -(Gay man beaten and left do die, gay rights arose) 2. Pass on and enforce Norms, values, and traditions -(Teaches what is right and wrong, what happens to people who don't follow norms ie. Punishment) 3. Narcotizing -(distorts senses, numb and apathetic, info overload, Soma in Brave New World, empty but happy) 4. Services political system -(Informs voters) 5. Social Cohesion in the community -(Provides common base of knowledge, seen especially in times of crisis like 9/11. American Idol brings people together) 6. Services Economy -(Ads over media, items sold, jobs made) Individual Functions of Mass Media (Possible Essay) - ANSWER1. Guide Behavior