UCLA COMM 10 FINAL()Questions & Answers 100% Correct

Primary vs. Secondary Media - ANSWERSomething you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - ANSWERContent function Medium function Manifest function Latent function Content function - ANSWERA function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - ANSWERA function based on how the medium is used. Ex: the movies provide a place to go on a date, not only used to watch the movie, go for the experience. Manifest function - ANSWERFunctions that are obvious, intended, and on the surface. Ex: couple listens to radio to be informed Latent function - ANSWERFunctions that are unintended, hidden or beneath the surface. Ex: the weather channel tells us what to wear on a given day. Societal Functions of Mass Media - ANSWERStatus Conferral Perpetuates Norms, Values, Traditions Creating Community and Social Cohesion Narcotizing Function Servicing the Political System Servicing the Economy Status Conferral - ANSWERLegitimizes the status of person or idea; confirms status. Ex. When the media reported the beating of a gay man, this gave the issue of gay rights more status and national attention. It became a national issue Passes on Norms, Values, Traditions - ANSWERThe media perpetuate social norms, teaching right from wrong. Enforces by showing how deviation from norms is punished. You see that on TV and think, I better not do that.