AMC EXAM REVIEW 2023 UPDATE

AMC EXAM REVIEW 2023 UPDATE Market opportunities are areas where the company believes that customer needs and opportunities are being satisficed - False Three Critical intermediate effects occur between advertising and purchase: cognition, affect, and experience. - True The American association's original definition of marketing focused on ----- as a central concept in marketing and the use of the basic marketing activities to create and sustain relationships with customers. - Exchange Marketing Channels are the ________ elements of the marketing mix? - Place An _____ is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel - Account Executive When McCann asked women to draw and describe how they felt anbout roaches and disvovered that many womwn associated roaches with men who had abandoned them, and therefore the women preferred roach killers that let them see the roaches die. The agency was using ______ Research - Motivation The central theme of the concept of ______ is that all of an organization's promotional elements and marketing activities reach out consistently and in a unified manner with its customers. - integrated marketing communications Advertising is defined as any - paid form of nonpersonal communication about a product, service, or company. Face to Face cosmetics has been succesful with their website. Now they are posing a weekly YouTube lesson and have reached out to their customer base, encouraging them to follow the company on Instragram. Face to Face is using? - Owned Media Sales promotions targeted at the ultimate users of a product, such as sampling coupons, contests, or sweepstakes, are part of - Consumer-oriented sales promotion Recuse of the perceived objectivity of the source, which element of the promotional mix is usually regarded as most credible? - Publicity According to an integrated marketing communications planning model, which activity is best associated with the step of "analysis of communications process?" - Analyzing source message and channel factors. A company that divides its target markets bases on their perceived level of loyalty is using? - Inroad has agreed to employ a typical marketing process. The four steps of this process are segmenting the market, targeting specific segments, positioning one's product or service through marketing strategies, and the most challenging- identifying markets with? - Unfulfilled needs The primary objective of ______ is to develop a framework that will deliver a message to the target audience in the most efficient, cost effective manner possible. - Media planning ______ is a measure of the number of different audience members exposed at least once to a media vehicle in a given period of time. - Reach In the beer industry, advertising continues throughout the year but may increase at holiday periods such as Memoria Day, Labor Day, or the Fourth. This industry uses an _______ schedule? - Pulsing Which of the following statements about magazines as an advertising medium is true? - Continues....