MKTG 3101 Final Exam (100% Errorless Answers)

Direct Marketing correct answers interacts with customers on a personal level. a message from a marketer to an individual customer advantages include: -immediate results -builds customer relationships Self Concept correct answers a description of who you believe you are literally (I am a white, 6 foot tall, male, student) Self Esteem correct answers evaluation of yourself as something good or bad. a description of who you believe you are as a person (I am a smart, fun, popular, exiting, depressed, anxious) Malcom Gladwell Ted Talk correct answers there is no one perfect food product but rather multiple perfect products for specific people. people don't know what they want (spaghetti example) Product correct answers anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need Market Offering correct answers includes both tangible and intangible goods and services 3 Levels of Product Classification (from inside to outside) correct answers 1. Core 2. Branded 3. Augmented Core Product Classification correct answers NOT the tangible physical product. the core product is the BENEFIT that the product offers to you (i.e. a TV gives you entertainment) Branded Product Classification correct answers the tangible physical product. the brand, features, quality, packaging, styling (i.e. a Samsung TV and its packaging and quality) Augmented Product Classification correct answers the non-physical part of the product. provides additional services and benefits (i.e installation, delivery, services support, etc.) Organization Marketing correct answers activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers towards an organization Person Marketing correct answers activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers towards people (celebrity endorsements) Place Marketing correct answers activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers towards a place(s)