IAB Digital Sales Certification| 70 QUESTIONS| WITH COMPLETE SOLUTIONS

Contextual Targeting correct answer: targeting based on content/context of the sit/platform Example of contextual targeting correct answer: Reaching sports lovers on the sports section of a news site behavioral targeting correct answer: targeting online ads to consumers based on their web searching behavior What are the 6 targeting categories correct answer: context interest based demo geo technographic campaign criteria what is the standard IAB campaign cancellation clause for any guaranteed deal correct answer: 14 days tags correct answer: code that advertiser provides to publisher that calls the advertiser's server in order to deliver a specific ad creative pixels correct answer: a 1X1 dot embedded on a web page which can be referenced by a third party server to track activity, collect data for website and ad delivery analytics such as registration, conversion and targeting assets correct answer: creative design, logos, images or text provided by the advertiser pacing correct answer: process of ensuring that a campaign is going to fulfill according to schedule campaign optimization correct answer: process of tracking the pacing and performance of a campaign and making changes to ensure both are successful unique reach correct answer: a measure of scale. shows how many unique users were reached