Notas de lectura
Intro to Marketing Chapters 11 and 12 Class Notes
Puntuación
Vendido
-
Páginas
9
Subido en
27-01-2023
Escrito en
2021/2022
These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics included are: marketing, services, new products, new product development process, characteristics of a service, service, degrees of newness, why new products fail, idea generation, idea screening, concept development, marketing strategy, business analysis, product development, test market, commercialization, basic elements of promotion mix, promotion mix, forms of advertising
Mostrar más
Leer menos
Institución
Duquesne University
Grado
Mktg271 (MKTG271)
Ups! No podemos cargar tu documento ahora. Inténtalo de nuevo o contacta con soporte.
Escuela, estudio y materia
- Institución
-
Duquesne University
- Grado
-
Mktg271 (MKTG271)
Información del documento
- Subido en
- 27 de enero de 2023
- Número de páginas
- 9
- Escrito en
- 2021/2022
- Tipo
- Notas de lectura
- Profesor(es)
- Audrey guskey
- Contiene
- Todas las clases
Temas
- marketing
- services
- new products
- service
- degrees of newness
- why new products fail
- idea generation
-
idea screening
-
concept development
-
marketi
-
new product development process
-
characteristics of a service
$7.99
Accede al documento completo:
100% de satisfacción garantizada
Inmediatamente disponible después del pago
Tanto en línea como en PDF
No estas atado a nada
Conoce al vendedor
haleyscholer
