MKTG 361 Exam 2 Questions and Correct
Answers 100% Verified
Question 1
Which state of the New Product Process determines the marketing strategy and
features of the product, as well as makes market projections about its success?
A. screening and evaluation
B. developments
C. idea generation
D. business analysis
Correct Answer
D
Question 2
What are eight reasons why a new product fails?
Correct Answer
insignificant point of difference
2. incomplete product and market protocol before product development starts
3. not satisfying customer needs on critical factors
4. bad timing
5. no economical access to buyers
6. poor execution of the marketing mix: brand name, package, price, promotion,
distribution
7. too little market attractiveness
Page 1 of 25
,Question 3
Which stage of the product life cycle is known by a slowing of sales for the entire
industry and as a result the loss of some competitors?
A. introduction
B. growth
C. maturity
D. decline
Correct Answer
C
Question 4
Which of the following is NOT a responsibility of a product (aka brand) manager?
A. creating and executing corporate level strategies
B. analyzing brand and product data
C. managing all products through their entire life cycle
D. creating and executing brand and product level strategies
Correct Answer
A
Question 5
The five key dimensions of service quality are assurance, empathy, reliability,
responsiveness and ?
A. authoritativeness
B. knowledge
C. will power
D. integrity
Correct Answer
D
Page 2 of 25
, Question 6
The company Zappos employed a segmentation strategy. What was it based on?
A. dividing customers into demographic groups
B. predatory pricing
C. offering superior service and shoe selection through an online portal
D. agressive marketing
Correct Answer
C
Question 7
What is the process of distinguishing a product or service from others, to make it
seem different and more attractive than competitor's products?
A. product differentiation
B. product roll-out
C. product positioning
D. market segmentation
Correct Answer
A
Question 8
Which of the following are demand factors?
I. number of stores carrying the product
II. consumer income
III. consumer attitudes
IV. price of competitors
A. II,III, IV
B. I and III
C. I
D. I, II, III, and IV
Correct Answer
A
Page 3 of 25
Answers 100% Verified
Question 1
Which state of the New Product Process determines the marketing strategy and
features of the product, as well as makes market projections about its success?
A. screening and evaluation
B. developments
C. idea generation
D. business analysis
Correct Answer
D
Question 2
What are eight reasons why a new product fails?
Correct Answer
insignificant point of difference
2. incomplete product and market protocol before product development starts
3. not satisfying customer needs on critical factors
4. bad timing
5. no economical access to buyers
6. poor execution of the marketing mix: brand name, package, price, promotion,
distribution
7. too little market attractiveness
Page 1 of 25
,Question 3
Which stage of the product life cycle is known by a slowing of sales for the entire
industry and as a result the loss of some competitors?
A. introduction
B. growth
C. maturity
D. decline
Correct Answer
C
Question 4
Which of the following is NOT a responsibility of a product (aka brand) manager?
A. creating and executing corporate level strategies
B. analyzing brand and product data
C. managing all products through their entire life cycle
D. creating and executing brand and product level strategies
Correct Answer
A
Question 5
The five key dimensions of service quality are assurance, empathy, reliability,
responsiveness and ?
A. authoritativeness
B. knowledge
C. will power
D. integrity
Correct Answer
D
Page 2 of 25
, Question 6
The company Zappos employed a segmentation strategy. What was it based on?
A. dividing customers into demographic groups
B. predatory pricing
C. offering superior service and shoe selection through an online portal
D. agressive marketing
Correct Answer
C
Question 7
What is the process of distinguishing a product or service from others, to make it
seem different and more attractive than competitor's products?
A. product differentiation
B. product roll-out
C. product positioning
D. market segmentation
Correct Answer
A
Question 8
Which of the following are demand factors?
I. number of stores carrying the product
II. consumer income
III. consumer attitudes
IV. price of competitors
A. II,III, IV
B. I and III
C. I
D. I, II, III, and IV
Correct Answer
A
Page 3 of 25
