Business Communication Midterm 2026 _ Study Guide with Key Concepts & Solutions Page 1 Business Communication Midterm 2026 _ Study Guide with Key Concepts & Solutions.pdf
Business Communication
Midterm 2026 | Study Guide
with Key Concepts &
Solutions
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_1 of 19
Page 1 of 19 2026-03-17
,Business Communication Midterm_ Key Concepts from Chapters 1, 2, 3, 6, 7, 8, 10, 17 Page 2 Business Communication Midterm_ Key Concepts from Chapters 1, 2, 3, 6, 7, 8, 10, 17.pdf
William Bell68
Terms (50)
Hide definitions
What is strategic communication?
The process of planning, creating, and delivering messages that achieve a
specific goal with a specific audience.
Page 2 of 19 2 of 19 2026-03-17
, Business Communication Midterm_ Key Concepts from Chapters 1, 2, 3, 6, 7, 8, 10, 17 Page 3 Business Communication Midterm_ Key Concepts from Chapters 1, 2, 3, 6, 7, 8, 10, 17.pdf
What are the key ideas of strategic communication?
Focus on audience needs, align message with organizational goals, use the
right communication channel, maintain credibility and professionalism.
What are the three components of credibility?
Competence, character, and caring (goodwill).
What does competence in credibility refer to?
The perception that a communicator is knowledgeable, capable, and
understands the topic.
Page 3 of 19 3 of 19 2026-03-17
Business Communication
Midterm 2026 | Study Guide
with Key Concepts &
Solutions
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_1 of 19
Page 1 of 19 2026-03-17
,Business Communication Midterm_ Key Concepts from Chapters 1, 2, 3, 6, 7, 8, 10, 17 Page 2 Business Communication Midterm_ Key Concepts from Chapters 1, 2, 3, 6, 7, 8, 10, 17.pdf
William Bell68
Terms (50)
Hide definitions
What is strategic communication?
The process of planning, creating, and delivering messages that achieve a
specific goal with a specific audience.
Page 2 of 19 2 of 19 2026-03-17
, Business Communication Midterm_ Key Concepts from Chapters 1, 2, 3, 6, 7, 8, 10, 17 Page 3 Business Communication Midterm_ Key Concepts from Chapters 1, 2, 3, 6, 7, 8, 10, 17.pdf
What are the key ideas of strategic communication?
Focus on audience needs, align message with organizational goals, use the
right communication channel, maintain credibility and professionalism.
What are the three components of credibility?
Competence, character, and caring (goodwill).
What does competence in credibility refer to?
The perception that a communicator is knowledgeable, capable, and
understands the topic.
Page 3 of 19 3 of 19 2026-03-17
