Case Study BMW Exam Questions and
Answers4
Intro Influences - ANSWERS-Businesses need to develop resilience to withstand external
influences that test the sustainability of business practices, whilst also capitalising on
opportunities that these changes may offer
Intro Processes - ANSWERS-A business process is defined as a set of activities and tasks that,
once completed, will accomplish a businesses goals
Intro Strategies - ANSWERS-Strategic management is defined as a bundle of decisions and acts
which a manager undertakes and which decides the result of the business performance. The
manager must have a thorough knowledge and analysis of the general and competitive
organisational environment so as to make the right decisions
Introduction of BMW - ANSWERS-BMW was founded in 1916 with headquarters in Germany
and employs 96,000 people at 24 production facilities across 13 countries. Producing premium
cars under the brands BMW, Mini and Rolls Royce.
Economic Influences - ANSWERS-- Only make cars when customers order
- Allows scaling production and working times up and down
- Business model allows for about 300 work-times up and down
EVIDENCE OF SUCCESS:
- Worth 40 billion euros; highest ever shareholders dividends post-2010, became best
performing; stock on the German stock exchange (DAX)
Stakeholders Influence - ANSWERS-- Worked closely to reduce impact of GFC
Answers4
Intro Influences - ANSWERS-Businesses need to develop resilience to withstand external
influences that test the sustainability of business practices, whilst also capitalising on
opportunities that these changes may offer
Intro Processes - ANSWERS-A business process is defined as a set of activities and tasks that,
once completed, will accomplish a businesses goals
Intro Strategies - ANSWERS-Strategic management is defined as a bundle of decisions and acts
which a manager undertakes and which decides the result of the business performance. The
manager must have a thorough knowledge and analysis of the general and competitive
organisational environment so as to make the right decisions
Introduction of BMW - ANSWERS-BMW was founded in 1916 with headquarters in Germany
and employs 96,000 people at 24 production facilities across 13 countries. Producing premium
cars under the brands BMW, Mini and Rolls Royce.
Economic Influences - ANSWERS-- Only make cars when customers order
- Allows scaling production and working times up and down
- Business model allows for about 300 work-times up and down
EVIDENCE OF SUCCESS:
- Worth 40 billion euros; highest ever shareholders dividends post-2010, became best
performing; stock on the German stock exchange (DAX)
Stakeholders Influence - ANSWERS-- Worked closely to reduce impact of GFC
