SPMT 270 Exam 1 Questions with Correct Answers 100% Verified By Experts| Latest Update
Guaranteed Success
Basic Marketing philosophy -Examine people's wants and (needs)
-Select the best way to meet those wants
-Achieve the organization's objectives by meeting and satisfying the consumers wants
The Four Cs of Marketing (SWOT) -Company
-Consumers
-Competitors
-Climate
The P's of The Marketing Mix -Product
-Price
-Promotion
-Place
The Sport Product -Any bundle or combo of attributes and qualities that a consumer expects
will satisfy their "wants" and "needs"
-A good, service, or combination that provides benefits to a consumer as part of an exchange
Importance of Sport Marketing -In order to survive, ad thrive, sport organizations rely on
income and revenue to support their activities and programs
-Increase consumers - attendance and viewership
-College athletic departments are having to become more "Fincaciallly self-sufficient"
-Even in high school, youth, and recreational sports are becoming more expensive
Two thrusts of Sport Marketing -The marketing of sport products to the sport consumer
"Marketing Of Sport"
, -The marketing of mainstream and non-sport products through sport
"Marketing Through Sport"
Historical Challenges in Sport Marketing -Marketing myopia: "Lack of foresight"
-Lack of Market research: Get to know your consumer!
-Poor sales training and techniques: This is the "lifeblood" of your organization
Tex Rickard Madison square garden and Boxing promoter
Fred Corcoran Worked with the PGA
Bill Veeck MLB owner
Don Canham University of Michigan athletic director
Jon Spoelstra Executive, Marketing guru
"Grandfather" of Sport Marketing -Bill Veeck
-MLB team owner and marketing pioneer... Known for his OUTRAGEOUS ideas
-Believed that sporting events should be Entertaining
-Experience should be remembered
Wanted to create loyal fans
Bill Veecks 12 Commandments for successful sports marketing -Take your work seriously. Go
for broke and give it your all
-Never take yourself too seriously
Guaranteed Success
Basic Marketing philosophy -Examine people's wants and (needs)
-Select the best way to meet those wants
-Achieve the organization's objectives by meeting and satisfying the consumers wants
The Four Cs of Marketing (SWOT) -Company
-Consumers
-Competitors
-Climate
The P's of The Marketing Mix -Product
-Price
-Promotion
-Place
The Sport Product -Any bundle or combo of attributes and qualities that a consumer expects
will satisfy their "wants" and "needs"
-A good, service, or combination that provides benefits to a consumer as part of an exchange
Importance of Sport Marketing -In order to survive, ad thrive, sport organizations rely on
income and revenue to support their activities and programs
-Increase consumers - attendance and viewership
-College athletic departments are having to become more "Fincaciallly self-sufficient"
-Even in high school, youth, and recreational sports are becoming more expensive
Two thrusts of Sport Marketing -The marketing of sport products to the sport consumer
"Marketing Of Sport"
, -The marketing of mainstream and non-sport products through sport
"Marketing Through Sport"
Historical Challenges in Sport Marketing -Marketing myopia: "Lack of foresight"
-Lack of Market research: Get to know your consumer!
-Poor sales training and techniques: This is the "lifeblood" of your organization
Tex Rickard Madison square garden and Boxing promoter
Fred Corcoran Worked with the PGA
Bill Veeck MLB owner
Don Canham University of Michigan athletic director
Jon Spoelstra Executive, Marketing guru
"Grandfather" of Sport Marketing -Bill Veeck
-MLB team owner and marketing pioneer... Known for his OUTRAGEOUS ideas
-Believed that sporting events should be Entertaining
-Experience should be remembered
Wanted to create loyal fans
Bill Veecks 12 Commandments for successful sports marketing -Take your work seriously. Go
for broke and give it your all
-Never take yourself too seriously
