CERTIFICATION REVIEW SET 2026
ANSWERS GUARANTEED PASS
⫸ Event strategy Answer: Involves the what and why of a meeting,
which drives the how or the planning of the meeting.
⫸ Strategic planning Answer: Process by which an organization
develops its long range plan of action
⫸ Development role in strategic planning Answer: Answers the
question: how will we achieve our organizations mission through our
meetings
⫸ Implementation role in strategic planning Answer: Fully understand
the strategic goals for the organization and event, and then develop
objectives to achieve those goals.
⫸ Strategic plan Answer: Long range call to action for a company
⫸ 3 distinct elements of strategic planning Answer: Discovery, analysis,
and planning (DAP)
,⫸ Discovery Answer: Purpose of the event, internal assessment,
business environment
⫸ Analysis Answer: Disciplined management requires a solid
foundation of data. Variety of information on past events should be
collected.
⫸ Planning Answer: Once discovery and analysis phases are complete,
development of events strategic plan begins.
⫸ Mission statement Answer: Defines the purpose of the organization
⫸ Goals Answer: Broad and general; expected to be achieved over a
long term horizon. Used to achieve the mission
⫸ Objectives Answer: Specific and narrow and used to achieve a goal.
Tie directly to evaluation measures.
⫸ SMART-ER objectives Answer: E - ethical
R - recorded
⫸ Internal factors to determine event feasibility Answer: History
Financial
Role of the event in the organizations finances and overall strategy
Availability of Human Resources
,Commitment
Marketing and brand considerations
⫸ External factors to determining event feasibility Answer: Audience
Industry
Economic context
Applicable legislation or regulatory requirements
Economic and social impacts on hosting communities
Risks (internal or external)
⫸ Requirements for the event Answer: Financial resources
Human Resources
Marketing & PR Resources
Technology requirements
Logistical requirements
Event specific resources
Legal or regulatory requirements
Evaluation resources
Sustainability resources
Safety & security resources
⫸ Financial summary Answer: Fundamental part of your strategic plan
Answers:
, -How event will be funded
-Financial goal of event
-What is the event budget
-How will event respond to budget shortfalls
-How will event address cash flow concerns
-Which currency will be used
⫸ 3 things to analyze for financial summary Answer: 1- Historical
income and expense statements
2- Budget for best and worse case scenario
3- Do any financial decisions impact policies at an organization? (Fee
for family members implies family members allowed)
⫸ Monitor strategic plan Answer: 1- measurable objectives
2- monitoring tools and processes
3- feedback and modification processes
⫸ KPI Answer: Quantifiable measures of critical success factors for an
organization
Can be applied to events in order to measure how effectively goals and
objectives are being met
⫸ Example KPIs (9) Answer: Financial