TEST BANK FOR Marketing Management 4th Edition by Mark W. Johnston & Greg W. Marshall | Complete All Chapters 1-14 (Newest Edition)

TEST BANK FOR Marketing Management 4th Edition by Mark W. Johnston & Greg W. Marshall | Complete All Chapters 1-14 (Newest Edition) 19) Of all the business fields,________ is generally the most visible to people outside the Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium Topic : Marketing Return on Investment Gradable : automatic Source : Chapter 01 Test Bank > TF Qu. 18 Practicing marketers tend to pitch marketing... answers the question. organization. 19) ______ B) financial management C) accounting D) marketing E) information technology F) operations management Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketing Management Defined Bloom's : Remember Difficulty : 1 Easy Gradable : automatic Source : Chapter 01 Test Bank > MC Qu. 20 Of all the business fields, ________ is gene... ______ Version 1 11 20) Marketing often doesn’t get the “respect” it deserves as a professional field of study, primarily because 20) B) compared to other business functions, it has had few useful metrics to measure its performance impact. C) people generally don’t understand what marketing is or what it does. D) marketing is all about the emotion and less about facts. E) marketing positions tend to pay less than other business functions. F) it fails to impact the bottom line of the company and isn’t factored into executive decisions. Question Details Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium AACSB : Communication Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketing Management Defined Gradable : automatic Source : Chapter 01 Test Bank > MC Qu. 21 Marketing often doesn’t get the ... 21) Which statement about marketing is true? 21) ______ B) Unlike most other key areas of business, marketing as a field is not visible by nature. C) Marketing departments “own” an organization’s marketing initiative. D) Most aspects of marketing take place behind the curtain of an organization, out of the public’s sight. E) Marketing is all about advertising and selling. F) Marketing is no more inherently unethical than other business areas. Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the ______ Version 1 12 Source : Chapter 01 Test Bank > MC Qu. 23 Which area of business is highly public and ... C) no more inherently unethical than other business areas. Topic : Marketing and Marketing Management Defined Gradable : automatic Source : Chapter 01 Test Bank > MC Qu. 22 Which statement about marketing is true? 22) Which area of business is highly public and readily visible outside the confines of the internal business operation? 22) B) marketing C) finance D) manufacturing E) operations management F) human resource management Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketing Management Defined Bloom's : Remember Difficulty : 1 Easy Gradable : automatic 23) A misconception about marketing is that it is 23) ______ B) relevant to everyone. D) all about selling. E) highly visible by nature. F) highly public. Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium ______ Version 1 13 Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketing Management Defined Gradable : automatic Source : Chapter 01 Test Bank > MC Qu. 24 A misconception about marketing is that it i... 24) Peter Drucker, the father of modern management, stated that the only purpose of an organization is to 24) B) create products. C) make products affordable and accessible to the majority of the public. D) improve the quality of life for all people. E) create a customer. F) make a profit. Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Topic : Marketing and Marketing Management Defined Bloom's : Remember Difficulty : 1 Easy Learning Objective : 01-02 Define what marketing and marketing management really are and how they con Gradable : automatic Source : Chapter 01 Test Bank > MC Qu. 25 Peter Drucker, the father of modern manageme... 25) Peter Drucker, the father of modern management, believed that marketing 25) ______ B) should be a separate function within the business. C) is the business as seen from an internal point of view. D) is the whole business as seen from the customer’s point of view. E) is not the central dimension of the entire business. F) should be considered just as a “department” in an organization. Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Topic : Marketing and Marketing Management Defined Bloom's : Remember ______ Version 1 14 Difficulty : 1 Easy Learning Objective : 01-02 Define what marketing and marketing management really are and how they con Gradable : automatic Source : Chapter 01 Test Bank > MC Qu. 26 Peter Drucker, the father of modern manageme... 17) If aspects of marketing can’t be measured, they can still be managed. 18) ______ true false Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing. Topic : Marketing Metrics Gradable : automatic Source : Chapter 01 Test Bank > TF Qu. 19 If aspects of marketing can’t be measu... Version 1 15 26) ________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 26) ______ B) Accounting C) Marketing D) Manufacturing E) Finance F) Economics Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Topic : Marketing and Marketing Management Defined Bloom's : Remember Difficulty : 1 Easy Learning Objective : 01-02 Define what marketing and marketing management really are and how they con Gradable : automatic Source : Chapter 01 Test Bank > MC Qu. 27 ________ is the activity, set of institution... 27) Purpose-driven marketing, or pro-social marketing, as practiced by the well-known Tom’s shoe company, 27) ______ B) is a least preferred marketing strategy. C) is a for-profit part of the business. D) focuses primarily on increasing productivity. E) engages consumers in a meaningful way. F) has no impact on consumers who care about social issues. Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium Learning Objective : 01-02 Define what marketing and marketing management really are and how they con Topic : Socially Responsible Marketing Gradable : automatic Source : Chapter 01 Test Bank > MC Qu. 28 Purpose-driven marketing, or pro-social mark... 28) From a customer’s perspective, what is defined as a ratio of the bundle of benefits a customer receives from an offering, compared to the costs incurred by the customer in acquiring that bundle of benefits?